# Building Block Book Dioramas LEGO Literature by Waterstones Celebrates 'The LEGO Movie' By Meghan Young | Published 2014-02-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lego-literature References: [neatorama](http://www.neatorama.com/2014/02/10/Literature-in-LEGO/) & [waterstones](http://www.waterstones.com/blog/2014/02/lego-literature/) The fine folks over at Waterstones, a book retailer based in the United Kingdoms, wanted to celebrate the recently released LEGO movie, which stars a slew of celebrity voices, by creating scenes from famous novels out of the iconic building blocks; they dubbed the series LEGO Literature. From the bloody Red Wedding written in 'Game of Thrones' to a nonexistent 'Pride & Prejudice' scene that was made famous in the BBC television adaptation, the LEGO Literature series is quite entertaining. Full of detail and accuracy, although what Batman is doing in a Dracula scenario is sure to baffle some, the LEGO Literature series may inspire other people to recreate their favorite scenes from books. At the end of the day, why wouldn't anyone want to play with LEGO? ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **LEGO Literature:** Waterstones created a series of dioramas, dubbed LEGO Literature, that celebrates famous novels depicted with LEGO blocks and inspires creativity. - **Book-themed Toy Sets:** Toy companies can tap into popular books and create related toy sets that encourage kids to read and inspire creativity. - **Nostalgia-based Marketing:** Companies can incorporate nostalgia elements in their marketing campaigns to appeal to consumers' love for nostalgia and create buzz. ### Who This Affects Most - **Toy Industry:** Toy makers can develop new products that combine elements of popular books, movies and TV shows with building blocks to appeal to kids and inspire creativity. - **Book Retail Industry:** Retailers can attract customers to their stores by creating unique and immersive in-store displays that highlight popular books and merchandise. - **Marketing Industry:** Marketing firms can incorporate nostalgia-based elements in their campaigns to help clients connect with consumers on an emotional level and create memorable campaigns. ## Related on Trend Hunter - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Sci-Fi-Honoring Toy Puzzle Books](https://www.trendhunter.com/trends/force-of-creativity.md) - [Whimsical Theater-Themed Bookends](https://www.trendhunter.com/trends/wicked-bookend.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Reimagined Epic Battle Dioramas](https://www.trendhunter.com/trends/lego-diorama.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Fantasy Series Building Blocks](https://www.trendhunter.com/trends/the-shire-set.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md)