# Toy Sculpture Possibility Ads The LEGO 'It Begins With a Brick' Campaign is All About Imagination By Meghan Young | Published 2012-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lego-it-begins-with-a-brick References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/lego-yellow-blue-green/) & [jandl.sk](http://www.jandl.sk/en) Sky is the limit when it comes to a [classic building block toy](https://www.trendhunter.com/trends/lego-exhibition), as the [LEGO](https://www.trendhunter.com/trends/lego2) 'It Begins With a Brick' ad campaign shows. All a person needs is a little bit of imagination and a gung-ho start. Placing a [LEGO brick](https://www.trendhunter.com/trends/lego-play-app) down on a table or floor is the first step to creating something magnificent, whether that is a horse, the Eiffel Tower or a rocket ship. The LEGO 'It Begins With a Brick' ad campaign was created by Jandl, an ad agency based in Bratislava, Slovakia. It shows a single brick from which a multitude of sculpture possibilities branch out of. It was art directed by Pavel Gajdoš and Pavel Fuksa with design by Ivan Holic. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 72% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Imagination-driven Advertising:** Imagination is becoming a key focus for advertisers, who are creating campaigns that inspire and encourage creativity in consumers. - **Building Block Creativity:** Building block toys like LEGO are being reimagined as tools for limitless creativity, allowing individuals to create anything they can imagine. - **Artful Simplicity:** Simplistic designs and minimalistic approaches are being used in advertising to convey powerful messages and capture consumers' attention. ### Who This Affects Most - **Advertising:** The advertising industry is embracing the power of imagination and creativity in their campaigns to connect with consumers on a deeper level. - **Toy Manufacturing:** Toy manufacturers are capitalizing on the trend of building block toys to create innovative products that inspire creativity and imagination in children and adults alike. - **Design:** Designers are employing minimalist and simplistic approaches in their work, creating visually striking campaigns that capture attention and leave a lasting impact. ## Related on Trend Hunter - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md)