# Building Block Murals The LEGO Imagine Ad Campaign Blends in With its Surroundings By Meghan Young | Published 2011-07-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lego-imagine References: [psfk](http://www.psfk.com/2011/07/the-real-world-gets-the-lego-fied-in-a-new-mural-series.html) & [blackbulbcreations.blogspot](http://blackbulbcreations.blogspot.com/2011/07/caterpillar-monster-and-whale.html) When ad campaigns, like the [LEGO](https://www.trendhunter.com/trends/launderette-of-dream) Imagine, interact with their surroundings in some way, they becomes even more meaningful to the people they are talking to. Those who come across them walk away knowing that a lot of thought and effort was put behind these particular campaigns. The same goes for this featured featured LEGO Imagine advert. Commissioned by [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers), the [LEGO Imagine ad campaign](https://www.trendhunter.com/trends/lego-exhibition) was designed by professional LEGO artist Nicholas Foo. Installed at specific bus stop sites around Singapore, they blend into their environment so realistically, passersby would probably have to look twice before realizing the LEGO Imagine campaign pieces are actually murals. These LEGO Imagine murals even won a Silver Outdoor Lion at the Cannes International Festival of Creativity. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Interactive Ad Campaigns:** Ad campaigns that interact with their surroundings can create a more meaningful experience for their audience. - **Professional LEGO Artistry:** The use of professional LEGO artists can add a unique and creative element to advertising campaigns. - **Realistic Brand Integration:** Brands can integrate into their environment in a way that blends so realistically as to create a subtle impression on passersby. ### Industries Being Reshaped - **Advertising and Marketing:** Advertising agencies can tap into professional LEGO artistry to create unique and interactive ad campaigns for their clients. - **Creative and Design:** Professional LEGO artistry can be a valuable asset in the creative and design industries for generating new and aesthetic advertising approaches. - **Architecture and Urban Design:** Realistic and seamless brand integration into architecture and urban designs can offer exciting new opportunities for artists and designers in this field. ## Related on Trend Hunter - [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md)