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# Redesigned LEGO Headquarters
LEGO Turns Its Headquarters into a Small Building Block City

By Mishal Omar | Published 2016-07-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-headquarters
References: [fastcodesign](http://www.fastcodesign.com/3061594/legos-new-headquarters-is-built-from-you-know-what) & [cfmoller](http://www.cfmoller.com/g/LEGO-koncernen-offentliggoer-C-F-Moeller-design-i16622.html)

The [LEGO](https://www.trendhunter.com/trends/innovation-campus-1) headquarters in Billund, Denmark will be expanding and will unsurprisingly be inspired by the popular toy.

The expansion will include the building of a large 560,000 square foot building that will have a "long term stay facility for traveling employees" and a large atrium to provide more space for the company's local employees. Designed by architecture firm 'CF Moller,' this building will follow modern Scandinavian design but will also feature [LEGO-inspired accents](https://www.trendhunter.com/trends/herschel-x-lego). The space will be larger and more inclusive of face-to-face collaboration away from office desks. The office expansion will follow a yellow theme and will feature [LEGO figurines dispersed throughout](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets).

By incorporating design elements of the company's signature toy, the new LEGO headquarters will emphasize creativity while still maintaining a professional space.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 94% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Lego-inspired Office Design:** This trend highlights the opportunity for companies to explore non-traditional office design that can inspire creativity and collaboration among employees.
- **Long-term Stay Facilities for Employees:** This trend emphasizes the potential for employers to attract and retain top talent by providing comfortable and convenient long-term accommodations for traveling employees.
- **Incorporating Brand Identity in Architecture:** This trend showcases how companies can use their brand identity to create unique and recognizable architecture that reflects their overall mission and culture.

### Industries Being Reshaped

- **Architecture:** This industry can capitalize on the trend of incorporating unique brand identity elements in building design to create memorable and innovative spaces for businesses.
- **Corporate Real Estate:** This industry can utilize the trend of creating long-term stay facilities for traveling employees to attract and retain high-performing employees and improve overall job satisfaction.
- **Toy Manufacturing:** This industry can leverage the trend of using design elements from their own products to create unique and playful office environments that encourage creativity and boost employee morale.

## Related on Trend Hunter

- [Factory-Adjacent Dynamic Offices](https://www.trendhunter.com/trends/innovation-campus-1.md)
- [Sustainable Vibrant Work Environments](https://www.trendhunter.com/trends/innovation-campus.md)
- [Pier-Side Dynamic Office Spaces](https://www.trendhunter.com/trends/big-hq.md)
- [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md)
- [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md)
- [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md)
- [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md)
- [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md)
- [Toy Building Block Exhibits](https://www.trendhunter.com/trends/lego-exhibition.md)
