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# Organic Toymaker Offices
The LEGO Group Workspaces Encourage Out-of-the-Block Thinking

By Amelia Roblin | Published 2011-02-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-group-workspaces
References: [notcot.org](http://www.notcot.org/post/37935/) & [runefjord.dk](http://www.runefjord.dk/#/471297_470929/)

One might never have expected to see such fluid forms and meandering murals to make up the [LEGO Group](https://www.trendhunter.com/trends/innovation-campus-1) workspaces, but if you think about it, the organic theme is quite fitting.

Orchestrated by Rune Fjord and Rosan Bosch ([Bosch & Fjord](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled)), these animated offices turn the Development department into a dream factory. Complete with a [colorful playroom](https://www.trendhunter.com/trends/podimo-office), polychromatic lounges, a fluid floorplan and cultivated conference rooms, the LEGO Group workspaces in Billund give toy designers a place where creativity thrives.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 92% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Organic Workspaces:** Companies in various industries could benefit from incorporating organic elements into their office designs to encourage creativity and productivity.
- **Playful Design:** Companies in the toy industry and beyond could benefit from incorporating playful design elements into their office spaces to foster a lighthearted and creative environment.
- **Flexible Floorplans:** Companies in diverse industries could benefit from incorporating fluid floorplans into their office designs to encourage collaboration and adaptability.

### Where This Applies

- **Toy Manufacturing:** Toy companies could benefit from incorporating organic and playful design elements into their workspaces, which could promote creativity and help them stay innovative.
- **Architecture and Interior Design:** Design firms could benefit from incorporating flexible and inventive floorplans, as well as organically-inspired design elements, into their clients' workspaces.
- **Corporate Business:** Organizations of all types and sizes could benefit from adopting playful and flexible office designs, as doing so could lead to a more engaged and creative workforce.

## Related on Trend Hunter

- [Factory-Adjacent Dynamic Offices](https://www.trendhunter.com/trends/innovation-campus-1.md)
- [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md)
- [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md)
- [Family-Friendly Interactive Museums](https://www.trendhunter.com/trends/superpower-studios.md)
- [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md)
- [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md)
- [Branded Creativity-Focused Workshops](https://www.trendhunter.com/trends/creativity-workshop-series.md)
- [Bright Playful Sport Playgrounds](https://www.trendhunter.com/trends/lego-and-nike.md)
- [Playful Contemporary Offices](https://www.trendhunter.com/trends/playful-contemporary-office.md)
