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# Toy Brick Fried Foods
These LEGO French Fries Make It Impossible Not to Play with Your Food

By Michael Hines | Published 2017-03-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-french-fries
References: [thatsnerdalicious](http://www.thatsnerdalicious.com/play-with-your-food/legoland-japan-menu/) & [legoland.jp](https://www.legoland.jp/en/)

Visitors to LEGOLAND Japan are going to want to make sure they pick up an order of LEGO French Fries. The park, opening April 2017 in the city of Nagoya, will offer a variety of foods. These include a make-your-own slushee station, hot dogs, roast beef and French toast. Those are all fine theme park snacks, but none come close to the uniquely LEGO French Fries.

The fries come in two styles, brick and rectangle. It doesn't look like they can be used to build an edible house... at least not yet anyway. No word on how much an order of LEGO French fries will cost. Although French fries are a side dish, it's difficult to imagine this not being the most popular food at LEGOLAND Japan. Hopefully other LEGOLAND locations around the world begin offering more toy brick-inspired foods. Who says you shouldn't play with your food?

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 43% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What Makes This Trend Stand Out

- **Toy Brick-inspired Foods:** Opportunity to create more food items inspired by popular toy bricks like LEGO.
- **Theme Park Snacks:** Innovation in food offerings at theme parks, creating unique and novel snack options.
- **Edible Playfulness:** Development of food items that encourage playful interaction and engagement.

### Sectors Adopting This

- **Theme Parks:** Opportunity for theme parks to differentiate their food offerings and attract more visitors with unique and playful food items.
- **Food and Beverage:** Innovation in the food and beverage industry by incorporating elements of popular toys like LEGO into their product offerings.
- **Restaurant and Fast Food:** Potential for restaurants and fast food chains to introduce toy brick-inspired food items to appeal to younger customers and enhance their dining experience.

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