# Superhero LEGO Mashups The 'LEGO: Fiction Meets Fiction' Billboards Emphasize Guardian Characters By Erin Fox | Published 2014-11-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lego-fiction-meets-fiction References: [adeevee](http://www.adeevee.com/2014/11/lego-fiction-meets-fiction-outdoor-print/) & [lego](http://www.lego.com/en-us/) With characters like Spider Bond, Homerine and Batkid, the [LEGO](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets): Fiction Meets Fiction campaign tastefully mashes up your favorite characters. From Homer Simpson trading in his characterized hands for Wolverine's blades to Spiderman swapping his signature web slingers for a James Bond suit, tie and gun, the [LEGO brand](https://www.trendhunter.com/trends/lego-code-break) has mashed up childhood heroes for its latest ad campaign. The youth-focused brand has taken its marketing to the streets and started posting billboards throughout airports, bus stops and public buildings. The LEGO: Fiction Meets Fiction has so cleverly combines fictitious characters that children love. One can look forward to the [superhero mashups](https://www.trendhunter.com/trends/spiderman-x-crocs) to hit stores in the near future. We can hear the James Bond theme song blending with the Spiderman opening tune as we speak. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Superhero Mashups:** Exploring the trend of mixing and matching iconic superhero characters to create unique and engaging content. - **Brand Crossover Campaigns:** The use of brand collaborations and crossover campaigns to create buzz and appeal to new audiences. - **Innovative Outdoor Advertising:** Utilizing billboards and other outdoor advertising channels in creative ways to capture attention and engage viewers. ### Sectors Adopting This - **Toy Manufacturing:** Opportunity for toy manufacturers to create and market LEGO sets featuring superhero mashup characters, tapping into the popularity of both superheroes and LEGO. - **Film and Entertainment:** Potential for film studios and entertainment companies to collaborate on superhero mashup films or TV shows, offering fresh and exciting content for audiences. - **Advertising and Marketing:** Opportunity for advertising agencies to explore innovative ways of utilizing brand crossovers and outdoor advertising to create impactful and memorable campaigns. ## Related on Trend Hunter - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Superhero-Inspired LEGO Sets](https://www.trendhunter.com/trends/marvel-superhero-lego-toys.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md) - [Buildable 3D Superhero Displays](https://www.trendhunter.com/trends/gotham-city-skyline-set.md) - [Interactive Play Experiences](https://www.trendhunter.com/trends/superpower-academy.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md)