# LEGO Fashion Shows Jean-Charles de Castelbajac's Toy Runway By lourdes sanchez bayas | Published 2008-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lego-fashion-shows-jean-charles-de-castelbajacs-lego-runway References: [highsnobiety](http://www.highsnobiety.com/news/2008/11/06/jc-de-castelbajac-x-lego-virtual-fashion-show/) Let me start out by declaring that I have always loathed anything [LEGO](https://www.trendhunter.com/trends/lego-air-jordan-11)--that is, until I saw this really enchanting video. Jean-Charles de Castelbajac, a French fashion designer, came up with the novel idea of doing virtual fashion shows using only [LEGOS](https://www.trendhunter.com/trends/brooklyns-architectural-history) as his sets, models and audience. De Castelbajac, who joined the legions of president-elect Barack Obama’s admirers by showcasing a collection of Obama-inspired wear recently, surprised the fashion industry with his quirky choice of this virtual venue. And on a different note, I could have sworn that I saw Anna Wintour’s LEGO mug in there. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Fashion Shows:** Leveraging virtual platforms like LEGO to showcase fashion collections opens up new possibilities for engaging audiences. - **LEGO in Fashion:** The use of LEGO in fashion design and runway shows brings a playful and unconventional element to the industry. - **Novelty Marketing:** Creative and unexpected marketing strategies, such as LEGO fashion shows, can help brands stand out and make a lasting impression. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can explore the use of LEGO and virtual platforms to showcase their collections in unique and innovative ways. - **Toy Manufacturing:** Toy manufacturers can collaborate with fashion designers to create LEGO fashion sets and accessories, tapping into a new market segment. - **Event Planning:** Event planning companies can offer virtual fashion show services using LEGO as a creative and interactive event concept. ## Related on Trend Hunter - [Oversized Yellow Toy Racetracks](https://www.trendhunter.com/trends/yellow-toy-racetrack.md) - [Building Block Footwear Models](https://www.trendhunter.com/trends/lego-air-jordan-11.md) - [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md) - [Brick-Inspired Footwear](https://www.trendhunter.com/trends/brick-clog1.md) - [Brick Toy-Inspired Jewelry](https://www.trendhunter.com/trends/studio-gogo.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Board Game-Inspired Show Sets](https://www.trendhunter.com/trends/pompidou-show.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md)