# Digitized Building Block Games Lego Dimensions Blurs the Lines Between Physical and Digital Gaming By Jana Pijak | Published 2015-06-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lego-dimensions References: [forbes](http://www.forbes.com/sites/andyrobertson/2015/06/15/lego-dimensions-portal-puzzles-span-screen-and-toy-pad/) & [youtube](https://www.youtube.com/watch?v=Wa2ynk9Hha0) [Lego](https://www.trendhunter.com/trends/lego-9) Dimensions is the building block manufacturer's latest digital gaming experience. Blurring the lines between [physical and digital gaming](https://www.trendhunter.com/trends/holobrite-pixie-lantern), this newly announced product was unveiled at California's E3 convention. Revealing new portal levels, this [building block set](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets) is powered by technology and involves both a physical gaming experience and a digital component. The set's accompanying mini figurines are inspired by characters from box office hit The Lego Movie and transport users to an imaginative and virtual land. Once placed on a physical portal -- the Lego Dimensions toy pad -- these mini figures connect users to a virtual gaming experience. In addition to being geared towards kids, this VR-powered game is sure to be a hit among consumers of all ages. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Hybrid Gaming:** The trend of combining physical and digital components in gaming creates an opportunity for innovative gaming experiences. - **Virtual Reality Powered Toys:** The emergence of virtual reality technology in toys and gaming provides an opportunity for companies to develop immersive experiences for consumers. - **Licensed Merchandise Gaming:** The trend of incorporating popular movie and television characters into gaming experiences creates opportunities for cross-promotion and brand recognition. ### Industries Being Reshaped - **Toy Manufacturing:** As technology advances, there is an opportunity for companies to incorporate digital features into traditional toy manufacturing to enhance the play experience for consumers. - **Video Game Development:** The emergence of hybrid gaming and virtual reality powered toys creates a demand for video game developers to create new and innovative gaming experiences. - **Entertainment Licensing:** As licensed merchandise gaming grows in popularity, there is an opportunity for entertainment companies to expand their brand recognition through cross-promotion with gaming companies. ## Related on Trend Hunter - [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Sensor-Driven Play Blocks](https://www.trendhunter.com/trends/lego-smart-bricks.md) - [VR Buildable Biome Games](https://www.trendhunter.com/trends/lego-bricktales.md) - [Video Game-Inspired LEGO Sets](https://www.trendhunter.com/trends/sunscreen-mist.md) - [Phygital Kids Board Games](https://www.trendhunter.com/trends/tacto.md) - [Brick Toy Revivals](https://www.trendhunter.com/trends/game-boy-set.md) - [Nostalgic Arcade Building Sets](https://www.trendhunter.com/trends/lego-arcade-machine-set.md)