# Playful Brand Troll Ads The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture By Kalin Ned | Published 2019-12-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lego-cybertruck References: [highsnobiety](https://www.highsnobiety.com/p/lego-trolls-tesla-cybertruck/) & [twitter](https://twitter.com/LEGO_Group/status/1199644074866888706?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1199644074866888706&ref_url=https%3A%2F%2Fwww.highsnobiety.com%2Fp%2Flego-trolls-tesla-cybertruck%2F) The [LEGO](https://www.trendhunter.com/trends/flower-trucks) [Cybertruck](https://www.trendhunter.com/trends/tesla-cybertruck-cat) is essentially a brick with wheels but it is virtually indestructible. The image is launched as a playful social media tactic that references a recent announcement by [Tesla](https://www.trendhunter.com/trends/tesla-cyberbeer). The electric car company has announced that it will be launching a "shatterproof vehicle" that is made of Ultra-Hard 30X cold-rolled stainless steel. The future-facing announcement has been met with great interest from consumers, with 146,000 pre-orders of the concept in the first three days. However, it also opened up the space for some playful, tongue-in-cheek social media trolling. LEGO has been known to jump at opportunities like these. The LEGO Cybertruck is a take on Tesla's new concept. It is also guaranteed to be "shatterproof" and it would surely pass the "stepping-on-it-in-the-middle-of-the-night test," as Highsnobiety cheerfully notes. Image Credit: Twitter @LEGO_Group ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Whimsical Brand Trolling:** Opportunity for brands to playfully troll or parody their competitors' products or announcements. - **Viral Social Media Tactics:** Utilizing social media platforms to create playful and engaging content that captures consumer interest and drives brand awareness. - **Ultra-durable Product Designs:** Developing products with a strong focus on durability and resistance to damage, appealing to consumers seeking long-lasting and reliable options. ### Industries Being Reshaped - **Automotive:** Opportunity for car manufacturers to explore playful collaborations or parodies that generate viral buzz. - **Toy:** Toy companies can capitalize on popular trends by creating whimsical versions or parodies of popular products, driving consumer engagement and sales. - **Social Media Marketing:** Opportunity for marketing agencies or social media platforms to create innovative and entertaining content strategies that capture consumer attention and drive brand success. ## Related on Trend Hunter - [Angular Multi-Functional Cat Accessories](https://www.trendhunter.com/trends/tesla-cybertruck-cat.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md) - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Electric Truck Shoe Concepts](https://www.trendhunter.com/trends/footwear-project.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Car-Inspired Intricate Puzzle Sets](https://www.trendhunter.com/trends/classic-defender.md) - [Car-Inspired LEGO Sets](https://www.trendhunter.com/trends/lego-land-rover-defender-90.md) - [Realistic Sports Car Puzzles](https://www.trendhunter.com/trends/ultimate-car-concept-series.md)