# Community-Driven Toy Blocks LEGO CUUSOO is a Crowdsourcing Platform for New Product Ideas By Katherinev123 | Published 2011-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lego-cuusoo References: [popsop](http://popsop.com/49818) & [lego.cuusoo](http://lego.cuusoo.com/) For those of you brimming with ideas for [new LEGO creations](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets), it's time to visit LEGO CUUSOO, a [crowdsourcing platform](https://www.trendhunter.com/trends/creativity-workshop-series) that asks visitors to submit new ideas for LEGO products. Users who submit their ideas onto the LEGO CUUSOO platform will get the opportunity to have their idea become a reality and sold in LEGO brand retail stores as well as its online store. The final winners will earn 1 percent of the product's total net revenue. To get this chance, however, ideas must receive at least 10,000 votes on the crowdsourcing site. The LEGO CUUSOO is a collaboration between the Danish toy maker [LEGO Group](https://www.trendhunter.com/trends/dream-crafting) and CUUSOO, a company with over 10 years of crowdsourcing and open innovation experience. In fact, the word "cuusoo" means "imagination" as well as "wish" in Japanese. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Product Innovation:** LEGO CUUSOO's crowdsourcing platform allows for user-generated ideas to become reality, disrupting the traditional product development process. - **Community-driven Retail:** The platform's community voting system allows for LEGO to gauge customer demand and preferences, and could lead to a shift towards more collaborative product development. - **Compensated Idea Submissions:** By offering a percentage of revenue to winning idea submissions, LEGO CUUSOO incentivizes online idea sharing and disruptive innovation in the toy industry. ### Industries Being Reshaped - **Toy Manufacturing:** For toy brands, implementing crowdsource-based product development following LEGO's success on CUUSOO could lead to more innovative and customer-validated product offerings. - **Retail Innovation:** Retail brands that implement customer crowdsourcing technology, like LEGO CUUSOO's, could tap into more demand-driven and trend-setting products. - **Open Innovation Consulting:** CUUSOO's expertise in crowdsourcing and open innovation could make them a valuable consulting partner for companies seeking to drive disruptive innovation in their business strategies. ## Related on Trend Hunter - [Building Block Board Games](https://www.trendhunter.com/trends/lego-settlers-of-catan.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Antique-Style Building Block Lamps](https://www.trendhunter.com/trends/lego-ideas-led-lamp.md) - [Toy Brick Organizing Platforms](https://www.trendhunter.com/trends/lego-fans.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md) - [Brick Builder Community Apps](https://www.trendhunter.com/trends/lego-play-app.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Building Block Tiny Houses](https://www.trendhunter.com/trends/lego-tiny-house.md)