# Building Block Charades LEGO Creationary is a Fun Family Board Game By Meghan Young | Published 2011-02-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lego-creationary References: [ohgizmo](http://www.ohgizmo.com/2011/02/17/creationary-is-like-pictionary-but-with-legos/) & [shop.lego](http://shop.lego.com/ByTheme/Product.aspx?p=3844&cn=595&d=70) If you're a terrible artist, can't mold a rough sculpture to save your life or simply love playing with [building blocks](https://www.trendhunter.com/trends/lego-voyagers) the [LEGO](https://www.trendhunter.com/trends/lego-settlers-of-catan) Creationary game is just for you. Modeled after the classic Pictionary game, it substitutes pencils, pads and even [Play-Doh](https://www.trendhunter.com/trends/playdoh-barbie) for LEGO pieces. Comprised of 96 cards, a buildable LEGO dice, minifigure, microfigure, and a rule booklet, the LEGO Creationary game lets you build objects that fit into one of four categories: vehicles, buildings, nature or things. It is priced at $35. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Family Board Games:** Disruptive innovation opportunity: Develop board games that incorporate building blocks or other interactive elements to engage players of all ages. - **Lego-based Games:** Disruptive innovation opportunity: Create new games that leverage the popularity of LEGO and its building block concept, appealing to both adults and children. - **Interactive Pictionary:** Disruptive innovation opportunity: Combine the traditional Pictionary drawing game with interactive elements like LEGO pieces or other tangible materials for a more engaging experience. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity: Explore the integration of building blocks or other hands-on components into existing toy lines for enhanced play and creativity. - **Game Design:** Disruptive innovation opportunity: Develop new board games or card games that combine physical construction elements like LEGO with traditional game mechanics. - **Family Entertainment:** Disruptive innovation opportunity: Create interactive experiences or attractions that blend elements of board games, building blocks, and storytelling to entertain families and encourage collaboration. ## Related on Trend Hunter - [Building Block Board Games](https://www.trendhunter.com/trends/lego-settlers-of-catan.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Buildable Game Sets](https://www.trendhunter.com/trends/diy-lego-connect-4.md) - [Buildable Marble Mazes](https://www.trendhunter.com/trends/lego-magic-maze.md) - [Building Block Chess Sets](https://www.trendhunter.com/trends/lego-tower-chess-set.md) - [Contemporary Art Puzzle Sets](https://www.trendhunter.com/trends/modern-art-building-set.md) - [Family-Friendly Survival Games](https://www.trendhunter.com/trends/lego-3.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Building Block Foosball Tables](https://www.trendhunter.com/trends/lego-table-football.md)