# Kid-Created Toy Ads The LEGO City Police Ad Brings Wild Imaginations to Life By Laura McQuarrie | Published 2020-02-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lego-city-police References: [redtri](https://redtri.com/lego-kids-storytime-ideas-movie-trailer/) & [instagram](https://www.instagram.com/tv/B8OYMGgC3IA/?utm_source=ig_embed) Inspired by the new [LEGO](https://www.trendhunter.com/trends/lego-dreamzzz) [City](https://www.trendhunter.com/trends/dualfunctionality-stroller) Police sets, LEGO created a blockbuster movie trailer based entirely on ideas from kids. The ad is as imaginative as you might expect and as the scenes from LEGO City unfold, viewers see a thief who has claimed a prized diamond “worth over three trillion billion dollars.” The thief’s weapon of choice is a titanium fish, which is especially problematic for the hero of the story, who is allergic. While the kid-created trailer inspired by play is full of explosions, helicopters and lots more action, it also offers a tension-breaking musical interlude. Needless to say, the ad posted to social media has been well-received by users of all ages who are truly kids at heart. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Kid-created Toy Ads:** Creating ads for toys that children can make themselves can lead to more creative and inclusive campaigns. - **Imaginative Branding:** Using imaginative, kid-inspired ideas to promote products can lead to more engaging and memorable marketing campaigns. - **Interactive Advertising:** User-generated content, like kid-created trailers, can create a more interactive and engaging advertising experience. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers can create campaigns that embrace and encourage children's imaginations to promote their products in new, creative ways. - **Marketing and Advertising:** Marketing agencies can develop campaigns that incorporate user-generated content, such as ads created by kids, to create a more interactive and engaging advertising experience for consumers of all ages. - **Film and Entertainment:** Creating short films or movie trailers based on popular toys and kid's brands can be a lucrative opportunity for the film and entertainment industry, especially with the rise of user-generated content. ## Related on Trend Hunter - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Storytelling Building Toys](https://www.trendhunter.com/trends/lego-city-missions.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Playful Cosmic Displays](https://www.trendhunter.com/trends/unidentified-playing-objects.md) - [Inspiring Imaginative Television Series](https://www.trendhunter.com/trends/lego-dreamzzz-segment.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)