# Wildlife-Inspired LEGO Packs The LEGO City People Pack is Photo-Friendly & Adventure-Forward By Kalin Ned | Published 2018-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lego-city-people-pack References: [designtaxi](https://designtaxi.com/news/401292/Lego-Introduces-A-Female-Wildlife-Photographer-In-Its-Latest-City-People-Pack/) & [shop.lego](https://shop.lego.com/en-GB/People-Pack-Outdoor-Adventures-60202?utm_campaign=DesignTAXI&utm_content=DesignTAXI&utm_medium=DesignTAXI&utm_source=DesignTAXI&utm_term=DesignTAXI) The 2018 edition of the [LEGO](https://www.trendhunter.com/trends/lego-city-missions) City People Pack follows an outdoorsy theme that celebrates escapes from the urban city. The offering boasts subtle empowering hints that seamlessly transition into social narratives. The figurines that are part of the 'Outdoor Adventure' edition include a dad with a Hawaiian button-up shirt and a selfie stick, a teenage daughter with a [mobile device in hand](https://www.trendhunter.com/trends/brick-my-world), a hiker with two poles for support and a female wildlife photographer. The set boasts a total of 14 adult and child mini-figurines, as well as a baby and an eagle. In addition, the offering features a number of extreme activities like mountain biking and a boat. The LEGO City People Pack 2018 has an adventure-rich setting that is also representative of technology's deep integration into people's lives. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Outdoor Adventure:** Disruptive innovation opportunity: Develop new outdoor adventure-themed toys and games that incorporate elements of technology. - **Empowering Hints:** Disruptive innovation opportunity: Create products that subtly empower individuals and promote social narratives. - **Deep Integration of Technology:** Disruptive innovation opportunity: Explore the integration of technology into traditional toys and play experiences. ### Who This Affects Most - **Toy Manufacturing:** Disruptive innovation opportunity: Integrate technology and outdoor adventure themes into toy manufacturing processes. - **Photography:** Disruptive innovation opportunity: Develop photography equipment and accessories to enhance wildlife and outdoor photography experiences. - **Outdoor Recreation:** Disruptive innovation opportunity: Create innovative outdoor adventure products and services that cater to individuals' desire for immersive digital experiences. ## Related on Trend Hunter - [Storytelling Building Toys](https://www.trendhunter.com/trends/lego-city-missions.md) - [Personable Botanical-Themed Puzzles](https://www.trendhunter.com/trends/happy-plants.md) - [Vintage Building Block Cameras](https://www.trendhunter.com/trends/lego-ideas-polaroid-onestep-sx70-camera-set.md) - [Genealogy Building Block Sets](https://www.trendhunter.com/trends/lego-family-tree.md) - [Digital Game-Inspired Puzzle Sets](https://www.trendhunter.com/trends/animal-crossing-set.md) - [Cozy Cabin 3-Dimensional Puzzles](https://www.trendhunter.com/trends/aframe-cabin-lego.md) - [Nature-Inspired Building Block Sets](https://www.trendhunter.com/trends/seven-natural-wonders-of-the-world.md) - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Customizable Toy Islanders](https://www.trendhunter.com/trends/animal-crossing-1.md)