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# Megablock Movie Trailers
The LEGO Cars 2 Trailer Recreates Original Preview Using LEGO Blocks

By Corinne Guirgis | Published 2011-05-23 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-cars-2-trailer
References: [dcp.smugmug](http://dcp.smugmug.com/Media-Briefs/Cars-2-Product-Images/15743404_7eLzX#1180290891_uhfFN) & [lego](http://www.lego.com/cars/en-us/Products/Default.aspx)

[LEGO Systems](https://www.trendhunter.com/trends/bricktoons) has released an amazing LEGO Cars 2 trailer created entirely with LEGO bricks in celebration of its Disney-[Pixar](https://www.trendhunter.com/trends/mater)’s Cars 2 line of LEGO play sets. The trailer is a frame-by-frame recreation of the original Cars 2 trailer and took thousands of LEGO bricks to finish!

Opening in theaters in 3D on June 24 (sadly not in LEGO version) Cars 2 is packed with loads of racing action and excitement or kids and adults alike!

[Disney Consumer Products](https://www.trendhunter.com/trends/tribute-camera) says that "the LEGO Group’s first full line of Cars toys consists of 20 versatile and action-packed play sets recreating key scenes from the film — play sets so detailed that some come with as many as 800 pieces."

The LEGO playsets are a popular choice for fans of the movie who can use them to recreate their favourite scenes and collect all of the characters!

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 73% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **LEGO Movie Trails:** Opportunity for creating movie trailers using LEGO bricks, providing a unique and nostalgic marketing approach.
- **3D Movie Experiences:** Disruption potential in offering 3D versions of popular movies for an immersive viewing experience.
- **Detailed Playsets:** Opportunity to create highly detailed playsets that cater to fans of specific movies or franchises.

### Where This Applies

- **Entertainment:** Leveraging LEGO bricks and animation to create engaging and novel movie trailers.
- **Toy:** Developing LEGO playsets that capture key scenes from popular movies, providing a unique and interactive way for fans to engage with their favorite films.
- **Marketing:** Incorporating LEGO bricks into marketing campaigns and advertisements to create a visual appeal and grab attention.

## Related on Trend Hunter

- [Reimagined Film Brick-Form Shows](https://www.trendhunter.com/trends/bricktoons.md)
- [Toy-Themed Racing Games](https://www.trendhunter.com/trends/lego-2k-drive.md)
- [Puzzle Animated Biopic Trailers](https://www.trendhunter.com/trends/piece-by-piece-trailer.md)
- [Life-Size LEGO Cars](https://www.trendhunter.com/trends/McLaren-Formula-1-Car.md)
- [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md)
- [Hypercar-Inspired LEGO Sets](https://www.trendhunter.com/trends/hypercarinspired-lego-set.md)
- [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md)
- [Build-A-Block Toy Supercars](https://www.trendhunter.com/trends/speed-champions.md)
- [Life-Sized Block Puzzled Cars](https://www.trendhunter.com/trends/lego-f1-car.md)
