# Toy Block Graffiti Nathan Sawaya's 'Hugman' LEGO Art Takes to the Streets of NYC By Katherinev123 | Published 2010-09-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lego-art References: [chipchick](http://www.chipchick.com/2010/09/nathan-sawaya-hugman-lego.html) & [brickartist](http://www.brickartist.com/smaller-sculptures/adventures-of-hugman.html) If you are a [LEGO](https://www.trendhunter.com/trends/love-replica) fan, chances are you've seen the incredible LEGO art of Nathan Sawaya. And if you live in New York City, there's an even bigger chance you've seen his latest work, the 'Hugman.' Sawaya, known as the 'Brick Artist,' has created a unique [LEGO art sculpture](https://www.trendhunter.com/trends/dancing-hula-girl) -- the 'Hugman' -- which he has placed around various parts of the Big Apple, like [graffiti](https://www.trendhunter.com/trends/surreal-street-art-1), hugging random things like door handles, fences and bike racks. According to Chip Chick, Sawaya even geotagged each Hugman so they can be located on Google Maps. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 60% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **LEGO Art:** Expanding the use of LEGO as an artistic platform for the creation of public exhibits and installations. - **Interactive Street Art:** Using public spaces as a platform for creating installations that interact with the environment and people. - **Geotagging Art:** Adding a layer of interactivity to street art by including geotags to enable the audience to locate and map the artwork. ### Where This Applies - **Art:** Opportunities for artists to create artwork that interacts with public spaces and incorporates technology to enable the audience to interact with their art. - **Tourism:** Creating art installations in public spaces that are tagged with geotags to encourage tourists and visitors to explore and engage with the city. - **Marketing:** Using interactive street art and LEGO as a tool to create unique and immersive marketing campaigns that engage the public with products or services. ## Related on Trend Hunter - [Art Sculpture Miniature Replicas](https://www.trendhunter.com/trends/love-replica.md) - [Reimagined Artwork Puzzle Sets](https://www.trendhunter.com/trends/dancing-figures-mural.md) - [Pop Art-Style Blocked Portraits](https://www.trendhunter.com/trends/ai-in-red.md) - [3D Superhero Block-Puzzle Sets](https://www.trendhunter.com/trends/amazing-spiderman-set.md) - [Architecture-Inspired Legos](https://www.trendhunter.com/trends/brooklyns-architectural-history.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Iconic Artist Toy Sets](https://www.trendhunter.com/trends/lego-ideas-bob-ross.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Pop Art Factory Sculptures](https://www.trendhunter.com/trends/lego-campbells-soup.md)