# Instruction-Less Building Block Kits The LEGO Architecture Studio Lets People Decide What to Build By Meghan Young | Published 2013-08-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lego-architecture-studio References: [coolhunting](http://www.coolhunting.com/design/lego-architecture-studio.php) & [shop.lego](http://shop.lego.com/en-US/) Up until the [LEGO](https://www.trendhunter.com/trends/modern-art-building-set) Architecture Studio, the iconic [building block kits](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright) have revolved around creating specific structures, whether they were inspired by real-life monuments or fantastical ones. This time around, however, the company has decided to foster the creativity and imagination of their customers in a freer manner. Instead of providing the usual [instruction manuals](https://www.trendhunter.com/trends/lego-and-wallpaper), the LEGO Architecture Studio encourages them to make whatever comes to mind. Made up of over 1,200 monochromatic white and translucent pieces, the LEGO Architecture Studio does come with a "250-page book of Lego experiments conceived by the leading contemporary architecture firms like SOM, REX and Sou Fujimoto," as reported on Cool Hunting. There is a good reason why the recommended age to play with the kit seems old at 16 and up. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Open-ended Building Kits:** Disruptive innovation opportunity: Develop building block kits that provide endless creative possibilities for builders. - **Interactive Building Experiences:** Disruptive innovation opportunity: Create building kits that encourage users to experiment and think outside the box. - **Collaborative Design Kits:** Disruptive innovation opportunity: Design building block kits that encourage collaboration and creativity among builders. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity: Innovate in the toy manufacturing industry by creating building kits that empower users to design their own structures. - **Education:** Disruptive innovation opportunity: Integrate open-ended building block kits into educational curriculums to foster creativity and critical thinking skills. - **Architecture:** Disruptive innovation opportunity: Partner with architecture firms to develop building block kits that bridge the gap between play and design. ## Related on Trend Hunter - [Contemporary Art Puzzle Sets](https://www.trendhunter.com/trends/modern-art-building-set.md) - [Architecture-Inspired Building Sets](https://www.trendhunter.com/trends/arckit-100-sqm.md) - [Architecture-Inspired Legos](https://www.trendhunter.com/trends/brooklyns-architectural-history.md) - [STEM-Driven Building Block Kits](https://www.trendhunter.com/trends/lego-education-science-kits.md) - [Artwork-Inspired Building Block Kits](https://www.trendhunter.com/trends/lego-hokusai-the-great-wave.md) - [Storytelling Building Toys](https://www.trendhunter.com/trends/lego-city-missions.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Abstract Art Block-Puzzle Sets](https://www.trendhunter.com/trends/31210-modern-art-set.md) - [Modular STEM Displays](https://www.trendhunter.com/trends/the-evolution-of-stem.md)