# Alterable Toy Ads The New LEGO Advertisements Disobey Directions to Initiate Imagination By Amelia Roblin | Published 2010-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lego-advertisements References: [adsoftheworld](http://adsoftheworld.com/media/print/lego_imperial_flagship) & [leoburnett.ru](http://www.leoburnett.ru/FLASH/index.htm) [LEGO](https://www.trendhunter.com/trends/lego2) building blocks are fit to entertain anyone old enough to know they're not edible, but the new LEGO advertisements for some of the knickknacks' more challenging structures reveal a lot of creative capacity within configuring constructions. The clever print ads market specific out-of-the-box creations for the Taj Mahal, a circus carousel and an imperial flagship. With playful adaptations to the predetermined pieces, the LEGO advertisements remind customers that there is still much room for inventiveness in [thematic building sets](https://www.trendhunter.com/trends/the-lego-group) such as these. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertisements:** The rise of imaginative advertisements that inspire creativity among customers. - **Experiential Marketing:** Advertisers are creating immersive experiences for customers through inventive campaigns that challenge their imagination. - **Alternative Product Marketing:** New approaches to product marketing that stray from the standard display, to inspire creative and alternative applications among customers. ### Where This Applies - **Toy Industry:** Toy manufacturers could look to adopt the concept of imaginative play to generate novelty in their product lines. - **Advertising Industry:** Ad agencies could explore campaigns that challenge customer imagination by portraying alternative uses to their products to foster a culture of creativity. - **Education Industry:** Institutions could include creative problem-solving techniques from toys like LEGO blocks, in educational programs, to promote imagination and innovation among pupils. ## Related on Trend Hunter - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Storytelling Building Toys](https://www.trendhunter.com/trends/lego-city-missions.md) - [Interactive Building Block Calendars](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md)