# Generational Advertising The LEGO Advertisement Travels in Time for Inspired Thinking By Kamal Musharbash | Published 2011-01-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lego-advertisement References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/01/lego-sixties-seventies-eighties/) & [serviceplan.de](http://www.serviceplan.de/) Munich-based ad company Serviceplan beautifully created a thought-provoking campaign where the [LEGO](https://www.trendhunter.com/trends/lego2) advertisement travels back in time to the 60s, 70s and 80s to showcase inspirational thinking. The slogan "Builders of Tomorrow" sparks the entire campaign, proving that learning at a young age could better the future. The three images portray the children's LEGO building inventions and how they are inspired to build the future's [eco-friendly and energy-saving endeavors](https://www.trendhunter.com/trends/innovation-campus). The outfits are quite comical, but this LEGO advertisement does its job quite well and provokes the proverbial "Aha" moment. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Nostalgia Advertising:** Ad campaigns utilizing nostalgia to market products and services to consumers - **Eco-friendly Advertising:** Ad campaigns emphasizing eco-friendly and sustainable products and lifestyles - **Inspiration Advertising:** Ad campaigns inspiring consumers to think creatively and innovatively ### Industries Being Reshaped - **Toy Industry:** Utilizing nostalgia and inspiration to market toys and STEM education products to children and parents - **Environmental Industry:** Utilizing eco-friendly messaging to promote sustainable products and services to environmentally conscious consumers - **Creative and Marketing Industry:** Helping businesses create and execute ad campaigns that inspire and connect with consumers emotionally ## Related on Trend Hunter - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Branded Creativity-Focused Workshops](https://www.trendhunter.com/trends/creativity-workshop-series.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md)