# Customizable LEGO Sneakers The LEGO Adidas UltraBoosts Have Built-In Studs for Custom Designs By Laura McQuarrie | Published 2021-04-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lego-adidas-ultraboosts References: [designtaxi](https://designtaxi.com/news/413590/With-LEGO-x-Adidas-Buildable-Shoes-Stepping-On-Bricks-Has-Never-Been-So-Comfy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [adidas](https://www.adidas.com/us/adidas-ultraboost-dna-x-lego-plates-shoes/FY7690.html) Over the years, many collaborative sneaker designs have been created in a way that pays tribute to the primary colors of [LEGO's](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon) building bricks but the all-new LEGO Adidas UltraBoosts go above and beyond. The playful sneakers promise to appeal to those who are kids at heart, as they include an interactive, [customizable component](https://www.trendhunter.com/trends/sneaker-maker). Thanks to built-in studs, the sneakers create the chance to snap on colorful bricks in desired configurations. Adidas fans will appreciate that the brand's iconic stripes remain intact, yet they've been reinterpreted as LEGO 3-Stripes. The sneakers themselves are made with a high-performance recycled material called Primeblue that's created with [Parley](https://www.trendhunter.com/trends/4dfwd-1) Ocean Plastic, so the sneakers are as eco-friendly as they are entertaining to play with. The Adidas UltraBoost DNA x LEGO Plates Shoes are said to "celebrate of all the builders, dreamers and risk-takers who are changing the game in their own way." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Customizable Sneakers:** With built-in studs for attaching colorful bricks, customizable sneakers offer a unique opportunity for personal expression and brand partnerships. - **High-performance Sustainable Materials:** More companies are choosing recycled materials like Primeblue as a way to create eco-friendly products that resonate with environmentally-conscious consumers. - **Interactive Fashion:** The blend of playful designs with high-performance materials allows for a new level of interaction between fashion and consumers, opening up new markets and ideas. ### Where This Applies - **Footwear:** Sneaker companies and other footwear brands can create customizable, interactive products that appeal to both playful consumers and those looking for sustainable options. - **Toy:** Toy companies can leverage partnerships like LEGO and Adidas to create unique products that offer a new level of personalization and brand recognition. - **Sustainability:** Companies in the sustainability industry can use innovative materials like Primeblue to create eco-friendly products that are both functional and stylish, promoting their brand in a unique way. ## Related on Trend Hunter - [Building Block-Inspired Sneakers](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon.md) - [Brick-Inspired Footwear](https://www.trendhunter.com/trends/brick-clog1.md) - [Building Block Footwear Models](https://www.trendhunter.com/trends/lego-air-jordan-11.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Footwear-Inspired Puzzle Brand Partnerships](https://www.trendhunter.com/trends/nike-and-lego.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md)