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# Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options

By Amy Duong | Published 2024-08-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-6
References: [designtaxi](https://designtaxi.com/news/427092/LEGO-Is-Replacing-Its-Fossil-Fuel-Plastic-Bricks-With-A-Food-Based-Alternative/)

![Food-Based Toy Block Alternatives](https://cdn.trendhunterstatic.com/thumbs/544/lego-6.jpeg)

The giant Danish toy company [LEGO](https://www.trendhunter.com/trends/lego-1) has implemented plans to create a more sustainable approach to its toy blocks as it is recognized for its [bright and colorful plastic bricks](https://www.trendhunter.com/trends/lego-botanicals-set). These have appealed to a wide array of audience members of different demographics throughout the years.

Now, it has plans to switch out the oil-based plastic material for [recycled and renewable options](https://www.trendhunter.com/trends/cob-brick) by the year 2032. After going through 600 alternative materials in practice, the brand is now settling on a certified renewable resin that has been crafted from bio-waste including cooking oil and other waste fats specifically from the food industry. This is a unique shift that comes with a price that will be absorbed by the company and not the consumer.

Image Credit: Dreamstime.com

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 69% | Activity: 36% | Freshness: 28%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Toy Manufacturing:** Adopting renewable and recycled materials in toy production reduces environmental impact and appeals to eco-conscious consumers.
- **Bio-waste Utilization:** Transforming food industry waste into valuable products such as toy resins diversifies waste management applications and promotes circular economy practices.
- **Sustainable Toy Innovation:** Developing toys from certified renewable resins aligns with growing consumer demand for sustainable and ethically produced children's products.

### Where This Applies

- **Toy Manufacturing:** The shift to eco-friendly materials presents an opportunity to revolutionize traditional toy production methods towards sustainability.
- **Bioplastics:** The increasing adoption of bioplastics derived from food waste creates new growth avenues within the eco-materials sector.
- **Recycling and Waste Management:** Innovative recycling processes that convert waste materials into usable products drive the expansion of efficient and sustainable waste management solutions.

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