# Male-Targeted Candles 'Legna London' Has a Range of Candles with Outdoorsy Scents By Mishal Omar | Published 2016-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/legna References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/legna-london.html) & [legna.london](http://www.legna.london/candles/) The brand 'Legna London' offers a wide range of scented candles that were designed to appeal to the male demographic. The collection of candles are made from a natural wax blend created from ingredients such as [natural soybean, rapeseed oils](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles) and other "secret natural ingredients." The candles were specifically designed to be friendly to the environment and are made from "non-petroleum renewable resources." The collection has three different scents including Wisdom that has notes of leather, Unity that has a spicy scent and Strength that has sweet and smokey notes. Legna London's scented candles are suited for anyone who prefers [smokier and deeper scents](https://www.trendhunter.com/trends/evergreen-candle) than the fruity or floral ones that most candles tend to offer. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Male-targeted Candles:** Opportunity for disruptive innovation: Develop a range of candles with unique masculine scents to cater to the male demographic. - **Natural Wax Blend:** Opportunity for disruptive innovation: Create a line of environmentally-friendly candles using a natural wax blend made from non-petroleum renewable resources. - **Deeper and Smokier Scents:** Opportunity for disruptive innovation: Introduce candles with unconventional scents that offer a smokier and deeper aroma compared to traditional fruity or floral candles. ### Where This Applies - **Home Fragrance:** Opportunity for disruptive innovation: Revolutionize the home fragrance industry by developing unique scent profiles and targeting specific demographics. - **Eco-friendly Products:** Opportunity for disruptive innovation: Capitalize on the growing demand for eco-friendly products by creating sustainable candles made from natural ingredients. - **Masculine Grooming:** Opportunity for disruptive innovation: Expand into the masculine grooming industry by offering scented candles that complement other male-targeted grooming products. ## Related on Trend Hunter - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Collaborative Menswear Brand Candles](https://www.trendhunter.com/trends/le-pre-candle.md) - [Smokey Scented Candles](https://www.trendhunter.com/trends/burning-woods.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Refined Candle Collections](https://www.trendhunter.com/trends/core-candle-collection.md) - [Inclusive Candle Brands](https://www.trendhunter.com/trends/vigyl-1.md) - [Travel-Inspired Modern Candle Collections](https://www.trendhunter.com/trends/jupiter-smells.md) - [Member-Exclusive Candles](https://www.trendhunter.com/trends/commodity-candles.md) - [Cheeky Candle Fragrances](https://www.trendhunter.com/trends/between-the-sheets.md)