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# Legendary Icon Tees
The Dennis Morris ‘Timeless' Collection Lets You Wear the Stars

By TrendHead | Published 2008-12-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/legendary-tee-lines-dennis-morris-timeless-collection
References: [urbanoutfitters](http://www.urbanoutfitters.co.uk/icat/dennis&view;=&bklist=icat,5,shop,womens,womenscollections,dennis)

Dennis Morris’ ‘Timeless’ Collection is a really cool [exclusive t-shirt range](https://www.trendhunter.com/trends/takashi-murakami-tee) for [Urban Outfitters](https://www.trendhunter.com/trends/futurewise). They feature prints of some of the most amazing celebrity photos Morris has immortalized throughout his stunning photographic career.

Always with a camera around his neck, Dennis Morris has documented a good part of the twentieth century’s most famous stars, from Bob Marley to Grace Jones. The ‘Timeless Collection’ series includes iconic images of Sid & Nancy, Patti Smith, Grace Jones and Marianne Faithful.

I would love to bust out a Patti Smith tee this year. These cool tees are also fabulous gift ideas. Wear your favorite star on your chest.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 62% | Activity: 60% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Celebrity Photo Tees:** A trend of printing iconic celebrity photographs on t-shirts could disrupt the fashion industry's traditional graphic tee market.
- **Photography-driven Fashion:** The growing trend of using photography as the primary design element in fashion could create disruptive innovation opportunities for both industries.
- **Exclusive Collaborations:** The popularity of exclusive collaborations between photographers and retailers is a trend that could lead to disruptive innovations in how fashion is marketed and sold.

### Industries Being Reshaped

- **Fashion:** The fashion industry could take advantage of the increasing interest in photography and celebrity culture to create new product lines and marketing strategies.
- **Photography:** Photographers could use their iconic images to collaborate with fashion companies to create new revenue streams and market their work to a wider audience.
- **Retail:** Retailers could capitalize on the popularity of exclusive collaborations with photographers like Dennis Morris to attract new customers and create an innovative in-store experience.

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