# Juicy Serum Lipsticks RMS Beauty's Legendary Serum Lipstick Delivers Color, Comfort & Hydration By Laura McQuarrie | Published 2023-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/legendary-serum-lipstick References: [nylon](https://www.nylon.com/beauty/october-2023-best-new-beauty-products) & [rmsbeauty](https://www.rmsbeauty.com/products/legendary-serum-lipstick)  [RMS Beauty's](https://www.trendhunter.com/trends/legendary-lip-oil) Legendary Serum Lipstick is the brand's latest launch and it's touted as a lipstick, a lip serum and a lip stain hybrid. This hydrating lip product is a first of its kind and it delivers maximum coverage with just a swipe. The lightweight, deeply pigmented formula is non-drying and water-based for a comfortable feel, a pop of color and lasting impact. RMS Beauty describes its Legendary Serum Lipstick as "a completely new way of providing [long-lasting color and hydration to lips](https://www.trendhunter.com/trends/overnight-lip-serum)," and it does so by replacing most of the water in the formula with bitter cherry fruit water. The RMS Adaptogenic Herbal Blend, Kakadu plum extract and a Trio-Wax Complex are also featured in the formula. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 35% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Lip Products:** The rise of hydrating lip products that combine color, comfort, and hydration in a single formula. - **Water-based Formulas:** Increased interest and development of water-based formulas that provide long-lasting color without drying out the lips. - **Multifunctional Lip Products:** Growing demand for lip products that serve multiple purposes, such as combining lipsticks, lip serums, and lip stains in one innovative product. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry will benefit from the rising popularity of hydrating lip products that offer enhanced comfort and long-lasting color. - **Skincare:** The skincare industry can explore opportunities in developing hydrating lip products that offer benefits beyond just color, leveraging ingredients like bitter cherry fruit water and adaptogenic herbal blends. - **Personal Care:** The personal care industry stands to gain by capitalizing on the demand for multifunctional lip products, creating innovative formulations that meet consumer preferences for convenience and versatility. ## Related on Trend Hunter - [Plush Lip Oils](https://www.trendhunter.com/trends/legendary-lip-oil.md) - [3-In-1 Lip Glosses](https://www.trendhunter.com/trends/liplights-cream-lip-gloss.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Healing Lip Serums](https://www.trendhunter.com/trends/minori-lip-serum.md) - [Strengthening Mushroom Lip Serums](https://www.trendhunter.com/trends/cloud-9-lip-serum.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md)