# Legendary Denim Editorials Five Iconic Male Models Pose for Josh Olins in V Man By Marissa Liu | Published 2009-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/legendary-in-v-man References: [models](http://models.com/feed/?p=6087) & [vman](http://www.vman.com/) Five iconic male models are featured in the editorial ‘Legendary’ in V Man. Alex Lundqvist, Marcus Schenkenberg, Joel West, Brad Kroenig and Tyson Ballou sizzle as only these professional posers can -- proving that the first female supermodels aren’t the only ones enjoying a resurgence. Josh Olins photographs the quintet in the [season’s most in-demand denim looks](https://www.trendhunter.com/trends/anatomic-denim) for ‘Legendary’ in V Man. Jay Massacret styles the [five ruggedly handsome men](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) in fashions from William Rast, Emporio Armani, Dsquared, G-Star, Diesel, [D&G](https://www.trendhunter.com/trends/skims-1), Prada, Ralph Lauren and Gianfranco Ferre. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Iconic Male Models:** The resurgence of male supermodels presents opportunities for fashion and beauty brands to tap into male markets with a new brand of masculinity. - **Denim Fashion:** The continued success of denim fashion provides opportunities for retailers and designers to create unique and innovative designs that cater to the wants and needs of modern shoppers. - **Editorial Photography:** The evolution of editorial photography and the use of male models presents opportunities for fashion and lifestyle brands to experiment with new storytelling and image-making techniques. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the iconic male models trend to create fresh and exciting campaigns that appeal to a broader consumer base. - **Retail:** With denim fashion always in-style, retail companies have the opportunity to capitalize on this trend by offering unique and innovative designs that capture the attention of modern shoppers. - **Photography:** The use of male models in editorial photography affords brands the opportunity to experiment with new styles and techniques in order to create compelling images that resonate with their target audience. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md)