# Vintage Game Modern Ads Barrett Biggers's 'Legend of Zelda' Posters Comically Advertise Game Items By Alexander Lam | Published 2013-05-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/legend-of-zelda-poster References: [designtaxi](http://designtaxi.com/news/357770/Vintage-Inspired-Typographic-Advertisements-From-The-Legend-Of-Zelda/) & [studiomuku](http://studiomuku.com/works/legend-of-laputa-vintage-geek-art/) In a series of imagined 'Legend of Zelda' [poster advertisements](https://www.trendhunter.com/trends/legendary-stories) by artist Barrett Biggers, products and services from 'The Legend of Zelda' are promoted. Biggers used [vintage typography](https://www.trendhunter.com/trends/16bit-display) combined with bold graphics to create geek-approved artwork. Each poster takes an element from the 'Zelda' series and promotes it with slogans and fantasy statistics. Promoting 'Hylian Shields,' Biggers created a poster complete with discounts and a slogan that reads "Always remember iron & steel protects the best so keep a trusty hylian shield at your breast!" The posters also threw in some modern advertising tactics to give the graphics some extra flair. The advertisement for a [health potion](https://www.trendhunter.com/trends/assassins-creed-shadows) is labelled as "100% certified organic" and as a "non-fairy formula." By playing on commonly used modern slogans, Biggers's posters have turned into something comfortably familiar while still vintage and foreign. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 69% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Vintage Ads:** Leveraging vintage typography and bold graphics in advertisements to create a nostalgic appeal. - **Geek-inspired Artwork:** Creating artwork that caters to the geek community by incorporating elements from popular gaming franchises. - **Modern Advertising Tactics:** Blending modern advertising strategies with vintage aesthetics to create visually appealing and relatable content. ### Industries Being Reshaped - **Gaming:** Utilizing nostalgic and visually appealing artwork in gaming promotional campaigns to engage the target audience. - **Art & Design:** Exploring the intersection of vintage aesthetics and modern advertising techniques in art and design to create unique and captivating visuals. - **Advertising & Marketing:** Incorporating retro elements in marketing campaigns to evoke feelings of nostalgia and resonate with consumers who appreciate vintage culture. ## Related on Trend Hunter - [Heritage-Honoring Artful Posters](https://www.trendhunter.com/trends/archival-poster-collection.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Video Game-Themed Canned Coffees](https://www.trendhunter.com/trends/boss-coffee-legend-of-coffees-origin.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Nostalgic 3D-Printed Arcade Clocks](https://www.trendhunter.com/trends/arcade-clock.md) - [Sci-Fi-Inspired Classical Posters](https://www.trendhunter.com/trends/sen-donnan.md) - [Gamified Productivity Apps](https://www.trendhunter.com/trends/triforce-todos.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)