# Hilariously Haunting PSAs This New Zealand Transport Agency Ad Uses Humour for Outreach By Felicia Moursalien | Published 2011-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/legend-new-zealand-drunk-driving-ad References: [buzzfeed](http://www.buzzfeed.com/hgrant/new-zealand-drinking-and-driving-advertisement) & [nzta.govt.nz](http://www.nzta.govt.nz/) Serious drinking and driving messages don't always have to be bottled in depression and blood, as seen with the [recently viral](https://www.trendhunter.com/trends/canva-spotlights) New Zealand campaign by the New Zealand Transport Agency entitled 'Legend.' The video depicts a teen at a party imagining how insufferable life would be if his best mate crashed after driving from the party drunk; his disturbance is not from the tragedy though, but mostly because he would be trapped playing puzzles with his mate's family and the mate's ghost would probably haunt/annoy him forever. Lost in his day dream, his friends ask him what's wrong, to which he responds (in a thick New Zealand accent), "I've been internalizing a complicated situation in my head. Don't crash there, Crash here!" This video, with its [hilarious one-liners](https://www.trendhunter.com/trends/axe-campaign) and ear-cuddling speech, springs life to an [important message](https://www.trendhunter.com/trends/sandy-hook-promise) and has, in effect, reached more youth than the New Zealand Transport Agency had ever intended. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Humorous Psas:** Creating humorous public service announcements can make serious messages more engaging and effective. - **Viral Campaigns:** Creating viral campaigns can help organizations reach a wider audience and amplify their message. - **Youth Engagement:** Using relatable and entertaining content can effectively engage young audiences and increase awareness. ### Where This Applies - **Advertising:** The advertising industry can explore the use of humor to create more impactful public service announcements. - **Transportation:** The transportation industry can leverage viral campaigns to raise awareness about the dangers of drinking and driving. - **Media and Entertainment:** The media and entertainment industry can focus on creating engaging content that educates and entertains young audiences. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md)