# Threatening Ad Campaigns Legambiente PIM Warns You, "Everything You Throw Away Comes Back" By Meghan Young | Published 2009-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/legambiente-pim References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/09/legambiente-pim-yo-yo-boomerang-racket/) Simple and direct, Legambiente PIM know just how to get the message across. First they didn’t want you to hide your [dirty little secrets](https://www.trendhunter.com/trends/this-is-not-a-home) ‘Under the Carpet’ and now Legambiente PIM is warning you that if you do, ‘everything you throw away comes back.’ A slapstick idea from a [clever advertising agency](https://www.trendhunter.com/trends/legitimate-you), this campaign is sure to garner some praise, just like its predecessor did. At the very least, I know that after seeing these posters, I’ll think twice before [littering](https://www.trendhunter.com/trends/trash-time-out-campaign) (not that I do!). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Direct Messaging:** Creating simple and direct ad campaigns that deliver a strong message to consumers. - **Environmental Awareness:** Using advertising to raise awareness about the impact of waste on the environment. - **Clever Advertising:** Using innovative and slapstick ideas in ad campaigns to capture attention and garner praise. ### Sectors Adopting This - **Advertising:** Opportunities to leverage creativity and direct messaging in ad campaigns that make a strong impact. - **Environmental Conservation:** Opportunities to use advertising to educate people and promote sustainable choices for waste management. - **Media and Communication:** Opportunities to create and promote clever ad campaigns that generate attention and praise. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)