# Dairy Carton Clothing The Milk Container Packaging for LegaLega T-Shirts Offer a Special Surprise By Jaime Neely | Published 2011-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/legalega-t-shirts References: [thedieline](http://www.thedieline.com/blog/2011/8/10/legalega-tshirts.html) & [lega-lega](http://www.lega-lega.com/) The new packaging design for LegaLega T-Shirts is truly unusual and offers customers a special surprise. Those who purchase one of the LegaLega T-Shirts will receive their product in a milk carton. Inside each of the cartons is one of the t-shirts and a small sketchbook. LegaLega is a company that specializes in t-shirts and writing hardware including notebooks, sketchpads and diaries. The inspiration behind the [milk carton packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic) for LegaLega T-Shirts comes from the concept of extra-fresh qualities. The cartons were designed by '[MIT](https://www.trendhunter.com/trends/gonna-need-milk) disign studio' in Croatia. The white milk cartons are adorned with [vibrant fonts](https://www.trendhunter.com/trends/vibrant-packaging-design), creating a simple, yet appealing look. **Implications** - Businesses that promote their products in an unusual or outlandish way will benefit by creating a lasting impression in the minds of consumers. Unusually packaged products will likely be recognizable as the most distinct amongst competitors. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Packaging:** Businesses can explore using unconventional packaging as a way to create a memorable experience for consumers and stand out from competitors. - **Product as Gift:** Creating a special surprise and packaging the product as a gift can increase the consumers' perceived value of the product. - **Cross-industry Collaboration:** Collaborating with design studios and professionals from other industries can bring a fresh and innovative perspective to product packaging and design. ### Sectors Adopting This - **Fashion:** The fashion industry can explore unconventional packaging as a way to elevate the brand experience and differentiate themselves from competitors. - **Stationery:** The stationery industry can explore incorporating gift-like elements and collaborating with other industries to create unique product packaging and design. - **Food and Beverage:** The food and beverage industry can collaborate with design studios to create unique and visually appealing packaging, enhancing the overall product experience. ## Related on Trend Hunter - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)