# Cannabis Drink Commercials This Ad for the 'Legal' Drink Explores Flavor Through Song By Laura McQuarrie | Published 2016-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/legal-drink References: [trndmonitor](https://trndmonitor.com/advertising-spotlight-worlds-first-ever-cannabis-commercial/) & [mirthprovisions](http://mirthprovisions.com) As more countries begin to legalize either medical or recreational marijuana, there are many "firsts" coming about, including the world’s first-ever cannabis commercial for the [cannabis-infused sparkling tonic](https://www.trendhunter.com/trends/herbal-oasis-social-tonics) 'Legal' drink. The quirky 90-second commercial is set to the tune of music from indie filmmaker James Westby, who uses song as a means to explore the four flavors offered by Legal—Rainier Cherry, Lemon Ginger, Pomegranate and Cranberry CBD—as well as the traits that make each "[drinkable high](https://www.trendhunter.com/trends/delta9thc-beverages)" unique. The commercial is filled with humorous lines that poke fun at cannabis culture, including a section that begins as an ode to the Lemon Ginger flavor and quickly ends with: "And I just wanna say... I forgot what I was gonna say." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 13% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Legalization of Cannabis:** Disruptive innovation opportunities include new product development in the cannabis-infused beverage market. - **Advertising for Cannabis Products:** Disruptive innovation opportunities include creative and unconventional marketing campaigns to break stereotypes and reach new audiences. - **Exploring Flavor and Experience:** Disruptive innovation opportunities include developing unique flavor profiles and enhancing the sensory experience of cannabis-infused beverages. ### Where This Applies - **Cannabis:** Disruptive innovation opportunities in the cannabis industry include the production and distribution of innovative cannabis-infused beverages. - **Beverage:** Disruptive innovation opportunities in the beverage industry include incorporating cannabis-infused products to cater to changing consumer preferences. - **Marketing and Advertising:** Disruptive innovation opportunities in the marketing and advertising industry include developing unconventional campaigns to promote cannabis-infused beverages while overcoming stereotypes. ## Related on Trend Hunter - [Music Festival-Themed Cannabis Drinks](https://www.trendhunter.com/trends/woodstock-goods.md) - [Summery Sparkling Cannabis Lemonades](https://www.trendhunter.com/trends/hemp-sparkling-lemonades.md) - [Cocktail-Inspired Cannabis Refreshments](https://www.trendhunter.com/trends/herb-bloom.md) - [Citrusy Tea-Based Cannabis Drinks](https://www.trendhunter.com/trends/teapot-drinks.md) - [Fruity Cannabis Drinks](https://www.trendhunter.com/trends/lowdose-spritzers.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Low-Dose Cannabis Refreshments](https://www.trendhunter.com/trends/thc-sparkling-waters.md) - [Soothing Tea-Based Cannabis Drinks](https://www.trendhunter.com/trends/boston-beer-teapot-drink.md)