# Hair-Removing Leg Masks Nair's 100% Natural Clay Leg Masks are Multitasking By Laura McQuarrie | Published 2019-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leg-mask References: [allure](https://www.allure.com/story/nair-leg-masks-hair-removal-review) & [instagram](https://www.instagram.com/p/Byq_fBmB58p/) From creams and lotions to waxes, Nair is known for providing a range of [hair removal products](https://www.trendhunter.com/trends/athome-hair-removal) and its newest innovation takes the form of a leg mask. Nair's new 'Clay & Seaweed Exfoliate & Smooth Leg Mask' and its 'Charcoal Brighten & Smooth Leg Mask' are designed to not just be nourishing but also effective for removing leg hair. The leg masks are packed with [skin-soothing ingredients](https://www.trendhunter.com/trends/flash-repair-jelly) and, much like most face masks, only need to be applied for five to 10 minutes before they can be wiped and rinsed off. The multitasking leg masks offer a new way to experience [at-home hair removal](https://www.trendhunter.com/trends/peach-2-pro-max) in a way that's familiar and friendly—which is of the utmost importance as many people tend to associate hair removal with pain. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multitasking Leg Masks:** Nair's leg masks offer a new way to experience at-home hair removal that's both nourishing and effective. - **Natural Hair Removal Products:** Nair's 100% natural clay leg masks provide a gentle and skin-soothing alternative to traditional hair removal methods. - **Innovative Hair Removal Methods:** Nair's leg masks represent a disruptive innovation opportunity in the hair removal industry by reimagining the traditional hair removal experience. ### Industries Being Reshaped - **Beauty and Personal Care:** Nair's leg masks offer an innovative addition to the beauty industry's range of hair removal products. - **Consumer Goods:** Nair's leg masks are a new and unique product that caters to a widely growing market of at-home beauty consumers. - **Health and Wellness:** Nair's natural and skin-soothing leg masks provide a holistic approach to hair removal, appealing to the health and wellness industry's values. ## Related on Trend Hunter - [Summer Hair Removal Capsules](https://www.trendhunter.com/trends/nair.md) - [Sensorial Hair Removal Creams](https://www.trendhunter.com/trends/hair-dissolving-cream.md) - [At-Home Waxing Solutions](https://www.trendhunter.com/trends/athome-waxing-solutions.md) - [Body Hair Waxing Kits](https://www.trendhunter.com/trends/billie.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Comprehensive Hair Removal Kits](https://www.trendhunter.com/trends/comprehensive-hair-removal-kit.md) - [Hair-Removing Wax Beads](https://www.trendhunter.com/trends/hard-wax-beads.md) - [Targeted At-Home Hair Removers](https://www.trendhunter.com/trends/braun-silkexpert-pro-5.md) - [Vegan Body Waxing Strips](https://www.trendhunter.com/trends/estrid.md)