# Archaeological Wine Labels These 'Left Field' Wine Labels Feature Imagined Mythical Creatures By Ady Floyd | Published 2015-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/left-field References: [thedieline](http://www.thedieline.com/blog/2015/7/1/left-field-wines) & [aaronpollock](http://aaronpollock.com/) 'Left Field' wine company collaborated with Aaron Pollock Designs in creating [new labels](https://www.trendhunter.com/trends/almanac-series) to solidify and strengthen the brand's image. The labels feature [whimsical creatures](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions) that combine archaeological etchings and pure imagination. Each label is a uniquely illustrated vintage-like image of a creature that doesn't truly exist. There are images such as the 'Flying Squidmill,' which is a fish and squid hybrid that also has massive fin-like wings. The bottom of the image also has a windmill that resembles a launchpad for the Flying Squidmill to take-off from. The interesting creatures are a peculiar way to promote wine yet each label is cohesive with one anther and it creates a perfect unison among the bottles. This also reflects well on Left Field as a brand that provides authentically rustic wine with a [playful sense of humor](https://www.trendhunter.com/trends/mullet). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Wine Labels:** The trend of using imaginative and playful designs on wine labels allows brands to stand out and create a unique identity. - **Collaborative Branding:** The trend of partnering with designers or artists to create custom labels helps brands solidify their image and differentiate themselves in the market. - **Authenticity with a Twist:** The trend of combining traditional and rustic elements with unexpected and imaginative elements creates a sense of authenticity and playfulness in the wine industry. ### Where This Applies - **Wine:** The wine industry can embrace the trend of whimsical labels to attract and engage consumers who seek unique and visually appealing products. - **Design:** The design industry can seize the opportunity to collaborate with wine companies and create custom labels that reflect the brand's personality and values. - **Marketing:** The marketing industry can explore the trend of storytelling through imaginative wine labels to create compelling narratives that resonate with consumers. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md)