# Masculine Cider Branding (UPDATE) Left Field Cider Co. Positions Itself Towards a Male Demographic By Jamie Danielle Munro | Published 2014-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/left-field-cider References: [exhibitadesigngroup](http://exhibitadesigngroup.com/) & [packageinspiration](http://www.packageinspiration.com/left-field-cider-co-2.html/) Left Field Cider is a company based in British Columbia, Canada, which specializes in producing delicious [apple cider](https://www.trendhunter.com/trends/kopparberg-crisp-apple). The team approached the branding company Exhibit A: Design Group to come up with an identity for the product. Interestingly, both groups looked at the cider (as well as market research) and noticed a large untapped market for [male drinkers](https://www.trendhunter.com/trends/lynx-fine-fragrance) in this arena. As such Exhibit A went with a [more masculine look for the branding](https://www.trendhunter.com/trends/north-coast-organic) in order to appeal to this market. Many women drink cider, but it is often looked at as a "girly" drink, and therefore men tend to steer clear. However, with this new branding hopefully men will be given a little more leeway in terms of what is acceptable to drink, and what is deemed unworthy by peers. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Masculine Branding:** Branding traditionally gendered products for the opposite demographic. - **Gender Neutral Marketing:** Marketing products without focusing on stereotypical gender roles or expectations. - **Targeted Product Development:** Creating products with specific gender or demographic preferences in mind. ### Who This Affects Most - **Alcoholic Beverages:** Developing brands and product lines that cater to different gender or demographic preferences. - **Marketing and Advertising:** Helping companies to create more inclusive and appealing brand identities that resonate with a wider range of audiences. - **Consumer Research:** Conducting market studies to uncover hidden demographic preferences and inform product development and branding decisions. ## Related on Trend Hunter - [Updated Cider Packaging](https://www.trendhunter.com/trends/heineken-ireland.md) - [Male-Targeted Canned Cocktails](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Apple Wine Cocktails](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)