# Glorious Gatsby Getups The Leeny Be, France Editorial is a 1920s Gender-Bender By Jennifer Gosnell | Published 2012-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leeny-be-france References: [fashion-mags](http://www.fashion-mags.com/2012/05/leeny-be-france-may-2012.html?utm_source=dlvr.it) & [be](http://www.be.com/spleen/looks/1325489-leeny.html) The glorious mix of flapper fashions and [20s-inspired menswear](https://www.trendhunter.com/trends/vintage-styles) presented in the May 2012 issue of Be, France is directly on topic with the upcoming and highly anticipated Great Gatsby film. The Leeny Be, France shoot is a chic way of presenting both the Mr. Gatsby-inspired fashions and the Daisy Buchanan dresses. Channeling the extravagant wealth and style of the era, Leeny poses in a carefree and almost smug fashion. The white and black styling choice indicates the classic feel to the shoot that captures the beloved F. Scott Fitzgerald masterpiece. The movie, starring Leonardo DiCaprio, Tobey Maguire and Carey Mulligan is set for release December 25th of this year, inspiring a great deal of Gatsby-fashion and [20s flapper getups](https://www.trendhunter.com/trends/selkies-the-libertine-collection) in anticipation. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **20s-inspired Menswear:** Businesses in the fashion industry can innovate their collections by creating gender-bending 20s-inspired menswear. - **Gatsby-inspired Fashions:** Entrepreneurs in the fashion and movie industries can create more Gatsby-inspired fashions and merchandise in anticipation of the upcoming movie release. - **White and Black Styling:** Startups in the fashion industry can embrace a classic feel by incorporating white and black styling choices in their designs. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to create new collections that reflect the 20s-inspired and Gatsby-inspired themes. - **Movie:** The movie industry can leverage the upcoming Gatsby film release by collaborating with fashion companies to create merchandise and themed events. - **Media and Entertainment:** Media and entertainment companies can cover the Gatsby-inspired fashion trend and leverage the hype surrounding the upcoming movie for increased engagement. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)