# Air-Defying Hair Ads Lee Stafford Print Ads by Martin Homent Defy Gravity By Marissa Brassfield | Published 2010-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lee-stafford-print-ads References: [behance.net](http://www.behance.net/Gallery/Hair/419329) & [martinhoment](http://martinhoment.com/#/lee-stafford-green/4537705221) I love the ethereal feel dye has when swirled into water, and these Lee Stafford print ads by Martin Homent take this art form to new heights. To advertise Lee Stafford's [temporary hair dye](https://www.trendhunter.com/trends/aging-disgracefully-collection), Martin Homent, Tim Barker, Polly Colville, James Taylor, and Gail Rhodes created a series of posters that showcase [floating hair](https://www.trendhunter.com/trends/main-character-hair) that seems to defy all laws of nature. See more shots of these Lee Stafford print ads by Martin Homent above. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Ethereal Hair Ads:** Opportunity for hair care brands to create print ads that showcase floating hair and defy the laws of nature. - **Artistic Hair Dye Campaigns:** Disruptive innovation opportunity for hair dye brands to incorporate creative art forms, like dye in water, in their advertising campaigns. - **Gravitational Defiance Advertising:** Chance for brands across industries to use gravity-defying visuals in their advertisements and marketing materials. ### Industries Being Reshaped - **Hair Care:** Opportunity for hair care brands to leverage ethereal and artistic advertising campaigns to promote their products. - **Advertising:** Disruptive innovation opportunity for advertising agencies to explore gravity-defying visuals and concepts in their creative work. - **Marketing:** Chance for marketers to incorporate the ethereal and gravitational defiance trend in their campaigns across various industries. ## Related on Trend Hunter - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md)