# Interactive Virtual Denim Stores Lee Jeans' First Virtual Store is Styled Like a 3D Retail Space By Laura McQuarrie | Published 2021-12-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lee-jeans References: [fashionunited.uk](https://fashionunited.uk/news/retail/lee-jeans-opens-first-virtual-store/2021122160238) & [lee](https://www.lee.com/)  Lee Jeans is now opening the doors to its first virtual store, which is styled after a flagship in location Antwerp. The interactive 3D space lets shoppers browse in a way that reminds them of an in-person shopping experience but is boosted with the convenience of online shopping. The virtual store keeps visitors engaged with many interactive surprises in the form of green screen videos, pop-ups and a clickable Buddy Lee doll that tells the story of the brand's origins. This virtual store can be found through the Lee Jeans website and it's a place to discover menswear, womenswear and more. The immersive virtual store also invites shoppers to get to know the American brand's For A World That Works sustainability platform. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 95% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Retail Stores:** Opportunities for clothing brands to expand their retail sales channels and improve customer engagement by opening virtual retail stores with immersive experiences. - **Interactive Shopping Experiences:** Potential for retailers to enhance the customer experience and increase sales by incorporating more interactive elements into their online shopping platforms. - **Sustainability-focused Retailing:** Growing trend of brands committing to sustainable practices and using virtual retail spaces as a platform to showcase their sustainability efforts and engage customers around these values. ### Who This Affects Most - **Clothing and Apparel:** Opportunity for clothing brands to increase their market reach and sales through virtual retail stores that offer a more engaging shopping experience. - **E-commerce:** Potential for e-commerce platforms to incorporate more interactive elements and create immersive experiences through virtual retail stores. - **Sustainability:** Opportunities for sustainability-focused brands to leverage virtual retail spaces to showcase their commitment to sustainability and educate customers on sustainable practices. ## Related on Trend Hunter - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md)