# Sharp-Shouldered Editorials Lee Broomfield Photographs Structured Jackets for Elle UK By Rose Nazarali | Published 2009-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lee-broomfield-elle-uk References: [cyanatrendland](http://cyanatrendland.com/2009/07/20/the-sharp-should-by-lee-broomfield-for-elle-uk/) & [elleuk](http://www.elleuk.com/) 'The Sharp Shoulder' editorial for [Elle UK](https://www.trendhunter.com/trends/ksubi-by-elle-collection) features a variety of [structured jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb) that resemble those of the 80s with large and bulky shoulder pads. Featured in the August 2009 edition of Elle UK, the photography is very straight forward with [runway style poses](https://www.trendhunter.com/trends/mcqueen-holiday-2025) that ensure that the emphasis remains on the models. ‘The Sharp Shoulder’ is meant to empower women to feel strong with broad outlines and armor-like structures that make you feel like a vixen. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Structured Jackets:** Disruptive innovation opportunity: Creating lightweight and flexible materials for structured jackets to provide comfort and style simultaneously. - **80s Fashion:** Disruptive innovation opportunity: Reviving iconic 80s fashion trends with sustainable and eco-friendly materials. - **Empowerment Fashion:** Disruptive innovation opportunity: Designing fashion that combines strong outlines and armor-like structures with versatility and adaptability for self-expression. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Incorporating virtual reality (VR) and augmented reality (AR) technologies to enhance the shopping experience. - **Textile Manufacturing:** Disruptive innovation opportunity: Developing new techniques and materials for creating structured jackets that are more sustainable and cost-effective. - **Fashion Photography:** Disruptive innovation opportunity: Experimenting with new angles, lighting techniques, and post-production methods to capture the essence of structured jackets and their empowering style. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Architectural Leather Jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb.md) - [Photographer-Approved Field Jackets](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket.md)