# Laidback Mechanic Lookbooks The Lee 101 Spring/Summer 2013 Collection is Blue Collar By Katie Pagnotta | Published 2013-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lee-101-springsummer-2013 References: [selectism](http://www.selectism.com/2013/01/31/lee-101-spring-summer-2013-lookbook/) & [lee101](http://lee101.com/) The Lee 101 Spring/Summer 2013 lookbook centers around a group of average young men who rely on [denim as functional workwear](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026) and casualwear. Lee 101 is a company that prides itself on manufacturing quality denim pieces and relaxed basics. The spring/summer 2013 collection is hip, youthful and blue collar worker appropriate. The chic lookbook features young models as they venture through a day in the life of a mechanic. Every shot is denim-clad and the looks are casual and layered. The infamous [Canadian tuxedo](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) makes several appearances in the laidback lookbook. The fit of denim ranges and the collection boasts finishes from chambray to dark indigo washes. The Lee 101 Spring/Summer 2013 lookbook is hip, happening and full of denim perfect for the local garage. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Functional Workwear Fashion:** Disruptive innovation opportunity: Develop a line of stylish and functional workwear that combines durability with fashionable designs. - **Laidback Denim Looks:** Disruptive innovation opportunity: Create a collection of relaxed and casual denim attire that caters to young individuals in blue-collar industries. - **Youthful Mechanic Aesthetic:** Disruptive innovation opportunity: Launch a marketing campaign and collection that embraces the youthful and trendy mechanic image, appealing to a younger demographic in the fashion industry. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce innovative denim manufacturing techniques and designs that cater to the needs and preferences of blue-collar workers and young fashion enthusiasts. - **Workwear:** Disruptive innovation opportunity: Develop a range of workwear clothing that combines functionality, durability, and style, targeting young professionals in various industries. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilize unique marketing strategies to tap into the growing trend of the youthful mechanic aesthetic, targeting fashion-conscious consumers and promoting the image of laidback denim attire. ## Related on Trend Hunter - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Collaborative Denim-Centric Fashion](https://www.trendhunter.com/trends/united-arrows-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Heritage Workwear Capsule](https://www.trendhunter.com/trends/beams-plus-spring.md) - [Summer-Ready Graphic Apparel](https://www.trendhunter.com/trends/heydude.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Workwear Street Capsules](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26.md)