# Led Zeppelin's Invasive Marketing Fans "Zeppelise The Net" By Bianca | Published 2007-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/led-zeppelins-zeppelise References: [thezep.net](http://www.thezep.net) & [themothershipiscoming](http://www.themothershipiscoming.com/) The net is being "Zeppelised", and it's seriously invasive. I was editing another load of stellar submissions, when I checked out a [site](http://tinyurl.com/ywplbv)sent to me, talking about Led Zeppelin fans invading the net. My speakers started playing "Immigrant Song", and my screen was bombarded with blimps a few seconds later. The campaign is a marketing scheme to promote the new album to be released on Nov 13 called "The Mothership." Fans that visit NetDisaster.com can input URLs of any site they want to "Zeppelise." Over 40,000 sites have been attacked so far including [Google](https://www.trendhunter.com/trends/youtube-6), [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) and the White House site. Not sure if this is positive marketing or not. I just closed the site down... then again, here I am writing about it. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Invasive Marketing:** The trend of using unconventional and sometimes disruptive methods to grab people's attention and promote products or services. - **Fan-based Marketing:** The trend of empowering fans to spread the word about a brand or product through unique and personal campaigns. - **Interactive Advertising:** The trend of engaging consumers in a two-way conversation through immersive and interactive advertising campaigns. ### Who This Affects Most - **Music:** The music industry can explore using fan-driven and interactive campaigns to promote new releases and engage with audiences in new ways. - **Marketing and Advertising:** The marketing and advertising industry can create disruptive and unique campaigns based on fan involvement and interactivity. - **Technology:** The technology industry can create new tools and platforms that allow for more immersive and interactive advertising campaigns. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md) - [Rock Band-Supporting Soccer Leagues](https://www.trendhunter.com/trends/uefa-champions-league.md)