# Light-Up Grills Japanese Craze for LED Smiles Continues With Laforet Harajuku Campaign By Pearl | Published 2011-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/led-smiles References: [bits.blogs.nytimes](http://bits.blogs.nytimes.com/2011/01/21/new-japanese-fashion-l-e-d-lights-for-your-teeth) & [laforet-geee.jp](http://laforet-geee.jp/) These LED mouth inserts are the latest innovative successor to [grills or fronts](https://www.trendhunter.com/trends/heinz-grillz) for that truly glowing look. As the video shows, Japanese women consider this latest fashion accessory as a “party in the mouth.” The [color selection and pulsing sequences](https://www.trendhunter.com/trends/led-esthetics) for LED smiles can be wirelessly controlled via computer. The brainchild of two Japanese designers, the LED smiles are now part of a marketing campaign by Japanese clothing store Laforet Harajuku. **Implications** - Consumers in modern society are constantly looking for ways to stand out. Products that feature a bolder aesthetic help those who want to make a statement with their ensembles. Companies attempting to bring in more shoppers to their brand could develop more of their items with this element of vibrancy in mind. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 54% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **LED Fashion Accessories:** The growing popularity of LED smiles among fashionable Japanese women suggests an opportunity for innovators to create new and unique LED fashion accessories. - **Personalized LED Lighting:** Wirelessly controlled LED smiles show a growing demand for personalized LED lighting products and services that cater to individual preferences. - **Bold Aesthetic Products:** Products that feature a bold aesthetic, like LED smiles, present an opportunity for companies to cater to consumers looking for something distinctive and eye-catching. ### Who This Affects Most - **Fashion:** LED smiles and other LED fashion accessories offer a disruptive and unique way for companies to stand out and differentiate themselves in the fashion industry. - **Lighting:** The growing demand for personalized LED lighting opportunities suggests an opportunity for innovators to create new and unique LED lighting products and services that cater to individual preferences. - **Marketing:** LED smiles as part of a marketing campaign show how companies can use bold, eye-catching products to attract interest and generate buzz around their brand. ## Related on Trend Hunter - [Temporary Oral Tattoos](https://www.trendhunter.com/trends/temporary-oral-tattoos.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Emotional LED Masks](https://www.trendhunter.com/trends/qudi-mask.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Remote Teeth-Correcting Solutions](https://www.trendhunter.com/trends/dror-orthodesign.md) - [Package Opener Dental Accessories](https://www.trendhunter.com/trends/heinz-grillz.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md)