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# Pink-Ribboned Charity Kicks
The LeBron Soldier V ‘Think Pink' Shows Support to Those i

By Matt Ho | Published 2011-07-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lebron-soldier-v-think-pink
References: [f5torefresh](http://f5torefresh.com/2011/07/21/nike-lebron-soldier-v-&#8216think-pink&#8217/) & [store.nike](http://store.nike.com/us/)

LeBron James has been releasing quite a few new sneakers lately and this time, he’s doing it for a good cause with the LeBron Soldier V ‘Think Pink’ kicks.

The [pink ribbon](https://www.trendhunter.com/trends/power-in-pink) is the international symbol for breast cancer awareness that many people sport during October. James is showing his support by releasing the LeBron Soldier V ‘Think Pink’ [basketball sneakers](https://www.trendhunter.com/trends/red-blend) to benefit the Kay Yow Cancer Fund. As expected, the upper features a dominant shade of Pinkfire Light contrasted by a cut-out of a white strap that wraps around the shoes. The tongue features James’ trademark logo of a lion with a crown on its head, a play off of his nickname King James. The front also sports a small ribbon as a reflection of breast cancer awareness.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 39% | Activity: 15% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Breast Cancer Awareness Sneakers:** The LeBron Soldier V 'Think Pink' kicks highlight the trend of releasing sneakers to support breast cancer awareness charities.
- **Pink Ribbon Symbolism:** The use of the pink ribbon as an international symbol for breast cancer awareness continues to gain popularity and influence various products and campaigns.
- **Athlete-driven Activism:** LeBron James' release of the LeBron Soldier V 'Think Pink' sneakers showcases the trend of athletes using their platform to promote important causes and make a social impact.

### Where This Applies

- **Athletic Footwear:** The release of sneakers like the LeBron Soldier V 'Think Pink' creates opportunities for athletic footwear companies to engage in charitable collaborations and support meaningful causes.
- **Cancer Charities:** The partnership between LeBron James and the Kay Yow Cancer Fund highlights the potential for cancer charities to leverage endorsements from celebrities and athletes for fundraising and awareness campaigns.
- **Cause-related Marketing:** The success of initiatives such as the LeBron Soldier V 'Think Pink' sneakers demonstrates the potential for brands to align with social and philanthropic causes as part of their marketing strategies.

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