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# Speed-Focused Basketball Shoes
Nike Introduces the LeBron Soldier 14 Silhouette for the Season

By Amy Duong | Published 2020-07-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lebron-soldier-14
References: [hypebeast](https://hypebeast.com/2020/7/nike-lebron-james-soldier-14-ck6047-002-official-release-date-info)

[Nike](https://www.trendhunter.com/trends/tr1) designer Jason Petrie has been working on [basketball sneaker](https://www.trendhunter.com/trends/black-toe-version) designs since the launch of the LeBron 7 -- recently, the brand showcased a look at the LeBron Soldier 14 silhouette. The latest sneaker model spotlights speed and security first and foremost. Petrie states, that "designing the soldier is similar to designing, a sports car.

You're innovating off of a single ideal, which is lockdown." The laceless enclosure of the model is discarded and is secured with a dual lace and toggle system. To add elements of comfort, the shoe is implemented with a [Zoom Air](https://www.trendhunter.com/trends/zoom-fly-6) setup beneath the foot for maximum responsive practicality. The upper is woven with synthetics in black with white neoprene.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 53% | Activity: 22% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Speed-focused Basketball Shoes:** Designing basketball shoes with a focus on speed and security opens up disruptive innovation opportunities for the athletic footwear industry.
- **Laceless Sneaker Design:** Incorporating a dual lace and toggle system in sneaker designs can disrupt the traditional lace-up sneaker market.
- **Zoom Air Technology:** Implementing Zoom Air technology in athletic footwear maximizes responsive practicality, creating an opportunity for disruptive innovation in sports equipment industry.

### Where This Applies

- **Athletic Footwear Industry:** Incorporating speed and security features to design basketball shoes can improve the performance of professional athletes.
- **Sneaker Market:** Laceless designs with dual lace and toggle system in sneakers can attract consumers looking for customized, secure fit shoes.
- **Sports Equipment Industry:** Maximizing responsive practicality through Zoom Air technology in athletic footwear can disrupt the traditional sports equipment market by enhancing athletic performance.

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