# Self-Styled Fashion Shoots This Lebron James GQ Pictorial Features his Own Clothing By Ryan Hinkson | Published 2010-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lebron-james-gq References: [gq](http://www.gq.com/sports/profiles/201009/lebron-james-miami-heat-photos-gq-exclusive-photoshoot-suits-basketball) After deciding to leave Cleveland for South Beach, LeBron James drew the ire of many (unless you live in Miami or are fashion obsessed, basketball-loving blogger like me). This killer LeBron James [GQ](https://www.trendhunter.com/trends/nba-allstar-collection-1) photo shoot features "King James" rocking fashions from right out of his own closet. A look through this LeBron James GQ pictorial shows that his [fashion game](https://www.trendhunter.com/trends/luxury-menswear-campaign) is up to par with his skills on the court. **Implications** - Male consumers in the modern sphere are beginning to embrace different sides of themselves. No longer just trying to maintain a super masculine aesthetic, men are looking to explore other styles. Companies trying to stay on trend could develop more items for their male customer. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Self-styled Fashion Shoots:** As people look to explore and express their personal style, individuals with influence are embracing self-expression through fashion shoots. - **Gender-fluid Fashion:** The blurred lines between traditional gender roles and the rise of gender-neutral fashion creates opportunities for companies to market their clothing to a wider audience. - **Celebrity Clothing Lines:** The popularity of celebrity fashion and the integration of personal style into fashion shoots creates opportunities for celebrities to launch their own clothing lines that resonate with their fans. ### Sectors Adopting This - **Fashion:** Fashion companies can innovate by creating gender-fluid lines that embrace self-expression and personal style, appealing to a wider consumer base. - **Entertainment:** Celebrities can disrupt the fashion industry by leveraging their influence and launching their own clothing lines that resonate with their fanbase. - **Marketing:** Marketing firms can help fashion companies identify and capitalize on consumer trends, such as gender-neutral clothing lines and self-styled fashion shoots. ## Related on Trend Hunter - [Athlete-Backed Grooming Kits](https://www.trendhunter.com/trends/the-shop-1.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Highly Anticipated Basketball-Themed Auctions](https://www.trendhunter.com/trends/infinite-auctions.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [Basketball Legend Dolls](https://www.trendhunter.com/trends/lebron-james-doll.md)