# Talcum Powder-Tossing in Ads LeBron James in 'Chalk' for Nike By Marissa Brassfield | Published 2008-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lebron-james-chalk References: [adrants](http://www.adrants.com/2008/12/throw-your-white-in-the-air-like-lebron.php) & [store.nike](http://store.nike.com/index.jsp?country=US&lang_locale=en_US&l=shop,pdp,ctr-inline/cid-1/pid-195634/pgid-195636) Before every game, [Cleveland Cavaliers](https://www.trendhunter.com/trends/surprising-strength) forward LeBron James has a ritual of tossing chalk or talcum powder into the air. The act has become a symbol of the [Nike](https://www.trendhunter.com/trends/why-do-it-ad) "Just Do It" movement, and it's showcased in this ad for [LeBron James' Zoom LeBron VI shoe](https://www.trendhunter.com/trends/i-promise-colorway). The commercial aired over the Thanksgiving weekend and was created by by Cohn & Wolfe with Wieden & Kennedy/Portland. The LeBron James 'Chalk' ad appeared primarily during the NFL football games. It featured cameos from Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks, and rapper Lil' Wayne, according to Ad Rants. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Talcum Powder-tossing Ads:** Incorporate the symbol of LeBron James' pre-game ritual into marketing campaigns for sports brands and products. - **Celebrity Endorsement Ads:** Feature cameos from popular athletes and entertainers in advertisements to draw attention. - **Holiday Sporting Event Marketing:** Create holiday-themed marketing campaigns surrounding high-profile sports events like NFL games. ### Industries Being Reshaped - **Sports Apparel Industry:** Incorporate the talcum powder-tossing symbol into products and branding strategies for sports clothing and gear companies. - **Advertising Industry:** Offer advertising services for athletic brands seeking to create commercials featuring popular athletes and entertainers. - **Sports Broadcasting Industry:** Collaborate with sports networks to create holiday-themed marketing campaigns during high-profile sporting events. ## Related on Trend Hunter - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Pink Tonal Basketball Sneakers](https://www.trendhunter.com/trends/i-promise-colorway.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Athlete-Backed Sports Training Shoes](https://www.trendhunter.com/trends/tr1.md)