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# Empowering Sneaker Design Initatives
LeBron James and Nike Set the Spotlight on Women of Color

By Kalin Ned | Published 2018-11-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lebron-james-and-nike
References: [mashable](https://mashable.com/article/lebron-james-nike-sneaker/#OLAZz5B3iiqR) & [facebook](https://www.facebook.com/HFRMovement/)

In September, LeBron James and [Nike](https://www.trendhunter.com/trends/nike-sb-2) had the pleasure to unveil their latest footwear silhouette — the HFR x LeBron 16, at the Harlem Fashion Row Showcase Gala. During the reveal, the basketball player took the opportunity to pay homage to the unprecedented power and determination of African-American women. Defining them as "the strongest people on earth," LeBron takes advantage of his position to recognize their efforts.

For the [luxe sporty sneakers](https://www.trendhunter.com/trends/i-promise-colorway), LeBron James and Nike tapped G.O.A.T and a New York-based collective (Harlem Fashion Row) that attempts to provide multicultural designers with the opportunity to enter and contribute to the fashion scene. Through this partnership the HFR x LeBron 16 was reimagined by female designers of color — Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 72% | Activity: 96% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Multicultural Designer Collaborations:** Creating partnerships with multicultural designers can produce innovative and inclusive designs that cater to a diverse consumer base.
- **Recognition of Underrepresented Women:** Acknowledging the contributions and strength of underrepresented women can lead to the development of products and initiatives that empower and support them.
- **Incorporating Diversity in Fashion:** Integrating diversity in fashion can result in unique and groundbreaking designs that resonate with a wider audience.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from embracing diversity and collaborating with underrepresented designers to create innovative and inclusive products.
- **Sportswear:** Incorporating diverse perspectives in sportswear design can lead to the development of groundbreaking and inclusive athletic footwear and apparel.
- **Social Impact:** Recognizing and supporting underrepresented women in the fashion industry can contribute to positive social impact and empowerment.

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