# Lionhearted Basketball Shoes The LeBron 12 Hrt of a Lion Pays Tribute to LeBron's Lionheartedness By Rahul Kalvapalle | Published 2014-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lebron-12-hrt References: [nicekicks](http://www.nicekicks.com/tag/nike-lebron-12-heart-of-a-lion/) & [news.nike](http://news.nike.com/news/lebron-12-october-releases) The [LeBron 12](https://www.trendhunter.com/trends/lebron-james-limited-edition-ps5-controller) Hrt of a Lion [basketball collection](https://www.trendhunter.com/trends/heart-eyes-colorway) is inspired by Cleveland Cavaliers superstar LeBron James, who over the course of his career has demonstrated the heart, grit and determination of a lion. These attributes helped inform the new shoe's colorway. The LeBron 12 is specifically designed to augment LeBron's insane explosiveness while offering high-quality cushioning, harnessed support and natural flexbility. The latest shoe tailored to LeBron's ridiculously multi-dimensional game, the LeBron 12 Hrt of a Lion also pays tribute to the mental attributes that made him the legend that he is. The LeBron 12 Hrt of a Lion shoe is available for purchase on [Nike's](https://www.trendhunter.com/trends/lebron-xxii) official website and at select Nike retail locations in North America, China as well as Western Europe. Moreover, it is available for customization on NIKEiD. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customizable Basketball Shoes:** There is a growing trend in the basketball shoe industry for customizable options, allowing athletes to personalize their footwear. - **Athlete-inspired Shoe Collections:** Shoe brands are increasingly creating shoe collections that pay tribute to the attributes and achievements of professional athletes, creating a connection between the athlete and the consumer. - **Performance-enhancing Shoe Technology:** Shoe companies are continually innovating and incorporating new technologies into their designs to enhance athletic performance and meet the specific needs of athletes. ### Where This Applies - **Sports Apparel and Footwear:** The sports apparel and footwear industry is seeing increased demand for unique, customizable products that cater to the individual preferences and needs of athletes. - **Athletic Shoe Manufacturing:** Manufacturers of athletic shoes are exploring ways to create shoe collections that resonate with consumers on a personal level, drawing inspiration from successful athletes. - **Athlete-endorsed Product Lines:** Companies are leveraging the popularity and influence of professional athletes by developing product lines that align with the athlete's image and brand, creating mutually beneficial partnerships. ## Related on Trend Hunter - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Pink Tonal Basketball Sneakers](https://www.trendhunter.com/trends/i-promise-colorway.md) - [Athlete-Backed Sports Training Shoes](https://www.trendhunter.com/trends/tr1.md) - [Festive Tonal Basketball Sneakers](https://www.trendhunter.com/trends/heart-eyes-colorway.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Athlete-Approved Gaming Controllers](https://www.trendhunter.com/trends/lebron-james-limited-edition-ps5-controller.md)