# Low-Maintenance Leave-In Treatments Briogeo's Science-Backed Leave-In Visibly Improves Split Ends By Laura McQuarrie | Published 2023-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leavein-treatment References: [newbeauty](https://www.newbeauty.com/best-hair-care-launching-may-2023/2) & [briogeohair](https://www.briogeohair.com/products/don-t-despair-repair-moisture-damage-defense-leave-in-treatment) The newest product to join [Briogeo's](https://www.trendhunter.com/trends/leaveon-hair-serum) Don't Despair, Repair! collection of clinically proven [reparative haircare](https://www.trendhunter.com/trends/repairing-haircare1) is a [lightweight leave-in treatment](https://www.trendhunter.com/trends/magic-restorative-serum) that's "scientifically proven to visibly seal up to 100% of split ends after two uses." The Don't Despair, Repair! Argan Oil + Ceramides Moisture + Damage Defense Leave-In Treatment is infused with ceramides, argan, coconut and rosehip oil to strengthen and repair hair that's dry and damaged, no matter the type or texture. This easy-to-use serum is best applied to damp hair, focusing on the mid-lengths to ends. After being combed through, this product can be used before styling without the need for rinsing. The consumer demand for strengthening haircare products has surged alongside a growing movement of embracing and styling natural, textured hair. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 88% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Strengthening Haircare:** The surge in demand for hair strengthening products presents an opportunity for businesses to develop new and innovative solutions to strengthen and repair dry or damaged hair. - **Leave-in Treatments:** Leave-in treatments like Briogeo's Argan Oil + Ceramides Moisture + Damage Defense Leave-In Treatment are gaining popularity for their ease of use and effectiveness, presenting an opportunity for businesses to invest in developing their own unique formulas. - **Natural Haircare:** The trend towards embracing natural and textured hair creates a space for businesses to develop specialized haircare products that cater to this growing market. ### Industries Being Reshaped - **Haircare:** The haircare industry can take advantage of the consumer demand for strengthening products and develop new formulas with natural ingredients and innovative techniques. - **Personal Care:** The trend towards natural and strengthening haircare presents an opportunity for the personal care industry to produce a wider range of products that cater to different hair types and textures. - **Beauty:** The beauty industry can invest in creating new and innovative haircare products that not only strengthen and repair hair, but also improve its appearance and texture. ## Related on Trend Hunter - [Hair-Repairing Leave-In Treatments](https://www.trendhunter.com/trends/leavein-treatments.md) - [Reparative Leave-In Conditioners](https://www.trendhunter.com/trends/olaplex-leave-in-conditioner.md) - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Reparative Hair Balms](https://www.trendhunter.com/trends/hair-bandage-balm.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Daily Bond Building Sprays](https://www.trendhunter.com/trends/bond-building-spray.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Leave-In Hair-Healing Treatments](https://www.trendhunter.com/trends/soy-protein-leave-in.md)