# Aging Smartwatch Straps This Rugged Leather Watch Strap Becomes Personalized with Wear By Charlotte Joyce Kidd | Published 2015-09-15 | Updated 2015-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leather-watch-strap References: [hellonomad](http://www.hellonomad.com/products/strap?ref=producthunt) The Nomad leather watch strap is an Apple Watch strap that becomes completely unique to each owner with extended wear. The leather watch strap originally comes in a light tan color, but with user wear, it becomes patterned in darker leather hues, taking on its own one-of-a-kind tone and feel. This is because the leather of the strap, while refined, is raw, untreated, unsealed and unpainted. As a result, it reacts to the body in a way that most over-processed leather goods don't. The Nomad smartwatch strap also features a more rugged, serious, masculine look than most strap options available. As smartwatches gain popularity, the variety of options to accessorize them also grows. Apple itself recently announced a collaboration with Hermes to create a more fashionable, luxe Apple Watch option -- but the huge range of third-party straps available is also rapidly expanding. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Smartwatch Straps:** Customizable smartwatch straps that change with wear present a disruptive innovation opportunity for the fashion industry. - **Raw Leather Goods:** The trend towards raw, untreated leather goods present an innovation opportunity for the leather industry to embrace more eco-friendly and sustainable business practices. - **Rugged Smartwatch Straps:** The rise of masculine, rugged smartwatch straps presents a disruptive innovation opportunity for the accessories industry to create more durable, practical designs suited for heavy activity. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to offer customized, personalized smartwatch straps that are unique to each wearer. - **Leather Goods:** The leather goods industry can explore the trend towards untreated, raw leather and create more eco-friendly and sustainable business practices. - **Accessories:** The accessories industry can create more durable, practical designs suited for heavy activity for the rising market of male and active smartwatch wearers. ## Related on Trend Hunter - [Hyper-Durable Smartwatch Straps](https://www.trendhunter.com/trends/nomad-rocky-point-band.md) - [Sporty Breathable Smartwatch Straps](https://www.trendhunter.com/trends/nomad-sport-band.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Durable Glowing Smartwatch Straps](https://www.trendhunter.com/trends/stratos-band-icy-blue-glow-edition.md) - [Steel-Reinforced Smartwatch Cases](https://www.trendhunter.com/trends/nomad-rugged-case.md) - [Glow-in-the-Dark Smartwatch Straps](https://www.trendhunter.com/trends/nomad-sport-band-glow.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md)