# Roll-Up Rulers The Leather Ruler from Jung-Woo Lee is Stylish and Functional By Michael Hines | Published 2010-06-08 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/leather-ruler References: [yankodesign](http://www.yankodesign.com/2010/06/04/a-rule-for-a-mans-man/) & [ekdesign.co.kr](http://www.ekdesign.co.kr/) The Leather Ruler from Jung-Woo Lee is a simple twist on an old school design. This ruler features a sheet of leather that can be used for steadying or as a carrying case. Carrying around a ruler in your pocket means that you're happy to see someone, and that you kind of look like a geek. The Leather Ruler rolls up, disguising your ruler to the world and matching your [leather chaps and jacket](https://www.trendhunter.com/trends/leather-lego-briefcase) at the same time. [Fashionable innovation](https://www.trendhunter.com/trends/leica-luxury-leather-goods) is always a win. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Fashionable Innovation:** The Leather Ruler combines style and functionality, demonstrating the trend of fashionable innovation. - **Multipurpose Tools:** The Leather Ruler's ability to be used for steadying or as a carrying case reflects the trend of multipurpose tools. - **Disguised Accessories:** The Leather Ruler's roll-up design allows it to be disguised as a fashion accessory, aligning with the trend of disguised accessories. ### Industries Being Reshaped - **Fashion and Accessories:** The Leather Ruler showcases an opportunity for fashion and accessories companies to incorporate functional and stylish designs. - **Office Supplies:** The Leather Ruler represents a disruptive innovation opportunity in the office supplies industry by offering a unique and fashionable alternative to traditional rulers. - **Design and Manufacturing:** The Leather Ruler's twist on the traditional ruler design highlights an opportunity for design and manufacturing companies to create innovative and stylish products. ## Related on Trend Hunter - [Rolling Portable Measuring Tapes](https://www.trendhunter.com/trends/neorulergo.md) - [Minimal Stainless Steel Rulers](https://www.trendhunter.com/trends/shinwa.md) - [Digital Design Desktop Rulers](https://www.trendhunter.com/trends/neoruler.md) - [Magnifying Measurement Rulers](https://www.trendhunter.com/trends/fun-sizes-ruler.md) - [Haute Hybrid Designer Tools](https://www.trendhunter.com/trends/rotio-compass-and-ruler.md) - [Titanium EDC Rolling Rulers](https://www.trendhunter.com/trends/tiroler-20.md) - [Refill-Friendly Ruler Pens](https://www.trendhunter.com/trends/combined-ruler-and-pen.md) - [Geometric Dynamic Stationary](https://www.trendhunter.com/trends/hexagonal-ruler.md) - [Hybrid Angled Stationary Designs](https://www.trendhunter.com/trends/25-ruler.md)