# Leather Brand Automobiles Italian Fashion House Trussardi and BMW Pair Up for Anniversary Car By Tracy Wallace | Published 2011-03-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/leather-house-automobiles-italian-leather-fashion-house-trussardi-and-bmw-p References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/10/bmw-5-series-gran-turismo-by-trussardi/) The Italian leather fashion house Trussardi is celebrating its 100-year anniversary of collaborations with German luxury automobile manufacturer [BMW](https://www.trendhunter.com/trends/bmw-concept-speedtop). The 2011 limited-edition 5 Series Grand Turismo is painted in rich and warm metallic Heraldic Brown. The interior color of Leather Glove Beige with contrasting stitching is stamped with Trussardi's famous Italian Greyhound coat of arms. In true European tradition, the understated elegance says, "I have it all but, I have no need to show off to the likes of you." Clients who would like to purchase the auto will have a six-month wait for customization. No problem -- I'm sure the purchasers of this ride have another car -- or five -- lying around somewhere. The BMW 5 Grand Turismo Trussardi is a cross between a sedan, [GT](https://www.trendhunter.com/trends/mulliner-blackline) and sports activity vehicle. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Automobile Collaborations:** High-end fashion brands and automobile manufacturers are partnering for limited-edition, luxury vehicles that cater to affluent consumers. - **Customizable Limited-edition Vehicles:** Automobile manufacturers are offering customization options for a unique, personalized experience that appeals to consumers willing to wait for a bespoke product. - **Understated Elegance:** Luxury vehicles with simplicity in design and subtle branding are becoming popular among the wealthy consumers who value understated luxury. ### Sectors Adopting This - **Luxury Fashion:** High-end fashion brands are collaborating with luxury automobile manufacturers to expand their brand offerings into exclusive, limited-edition vehicles. - **Luxury Automobiles:** Automobile manufacturers are creating limited-edition luxury vehicles with high-end materials and customized features to attract affluent consumers. - **Automobile Customization:** Luxury automobile manufacturers are offering customization options to differentiate their vehicles and appeal to consumers looking for a unique, personalized experience. ## Related on Trend Hunter - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Luxury Auto-Branded Footwear Collections](https://www.trendhunter.com/trends/luxury-autobranded.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [Leather-Adorned Italian Superbikes](https://www.trendhunter.com/trends/xdaviel-nera.md)